Marc Malkin Senior Film Awards, Events & Lifestyle Editor“Nose” is a new documentary about Christian Dior’s chief perfumer, François Demachy, directed by Clément Beauvais and Arthur de Kersauson.
For the virtual premiere on Feb. 16, guests received a bottle of Champagne, Miss Dior perfume as well as Odorama cards so they could smell along as Demachy travels to Indonesian patchouli plantations and Italian lemon groves, among other places. “Live an unprecedented viewing experience in augmented reality,” the card reads. “The Odorama allows you to discover each note depicted in the film as it unfolds.
Embark on the true visual and olfactory journey concealed under each numbered sample.”“What is important to us is that people understand that.
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