Ben Croll In less than a decade, the NewImages Festival’s XR market has become a key international rendezvous, emerging as both the immersive industry’s largest single-purpose event and a foundation of NewImages’ identity. Programing and positioning went hand in hand at this year’s festival, which showcased immersive works designed for museums and cultural spaces for the wider public, while inviting curators and museum delegates to feel more welcome and at-home as industry delegates.
