Elon Musk Thanks Disney, Apple for Remaining Two of Twitter’s Biggest Advertisers
variety.comTodd Spangler NY Digital Editor Elon Musk, who acquired Twitter in a $44 billion, debt-laden deal a little over four months ago, said advertising revenue has dropped as much as 50% since he took over.
But the mega-billionaire tech mogul said a few large advertisers have continued to spend with Twitter, and he specifically called out — and thanked — Disney and Apple as remaining two of the biggest marketers on the social network, speaking Tuesday at the 2023 Morgan Stanley Technology, Media and Telecom Conference in San Francisco.
According to Musk, Twitter is improving its ability to serve timely and relevant ads. He said he was speaking with David Zaslav, CEO of Warner Bros.
Discovery, who asked Musk why Twitter couldn’t put an ad with the trailer for HBO hit show “The White Lotus” next to every tweet that mentions “White Lotus.” Musk responded affirmatively, describing it as basic keyword-based ad buys that Twitter is now selling: “It’s just Google AdWords but applied to tweets.” Musk painted a dire picture of Twitter’s finances.
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