Todd Spangler NY Digital Editor Rhett & Link are taking shows produced by their Mythical entertainment company — including the hugely popular “Good Mythical Morning” — and packaging them in a TV-like, around-the-clock stream on Roku Channel.
The duo’s Mythical launched Mythical 24/7, an always-on free, ad-supported streaming TV (FAST) channel with a curated feed of its shows, which include flagship talk show “Good Mythical Morning,” “Good Mythical More,” “Mythical Kitchen” and “Ear Biscuits.” It also features “Mythical Specials,” comprising content from the company’s archives and other special projects like Rhett & Link’s comedy sketches and music videos.
Mythical 24/7 launched Tuesday (March 14) on the Roku Channel, which currently is available in the U.S., Canada, Mexico and the U.K.
Rhett McLaughlin and Link Neal are best friends who grew up in North Carolina. They launched their first YouTube channel in 2006. “We started Mythical in our basement in the early days of digital video, but always thought of our shows as television for the internet generation,” Rhett and Link, who serve as Mythical’s co-CEOs, said in a statement provided to Variety. “A decade and thousands of episodes later, Mythical is a full-fledged studio and ready to launch its own network.
Read more on variety.com