Oscar Halo Effect: ‘Top Gun: Maverick’ Most Viewed In Streaming Post Noms, ‘Elvis’ Most Watched Overall, ‘Avatar 2’ Biggest At Box Office

deadline.com:

Oscar nom afterglow for this year’s Best Pictures was largely felt in the home than it was at the box office with a majority of titles already available to be viewed on the couch, except for 20th Century Studios/Disney’s 3D title Avatar: The Water.

Since noms were first announced on Jan. 24 and through March 5, Samba TV, which measures U.S. viewership for streaming, reports that Paramount’s Top Gun: Maverick was the most watched of the Oscar’s Best Pic nominees clocking 2.4M U.S.

households on Paramount Plus. The second most watched Best Pic this year post noms was Warner Bros.’ Elvis with 1.8M. However, in terms of lifetime viewership among all Best Pic nominees, Elvis wins, hands-down, with a household viewership near 9M.

Note that Elvis has been streaming longer having dropped Sept. 2 on HBO Max after hitting theaters on June 24 making $151M domestic, $287.3M worldwide while Top Gun: Maverick, the second-highest grossing movie from 2022 with $718.7M, $1.49 billion didn’t hit Paramount Plus until Dec.