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07.09.2024 / 15:26

This Week’s Advertisers: Issue of Sept. 5, 2024

Subscribe here.Please support our advertisers and help keep independent LGBTQ journalism strong! Click the links below to the individual advertisers in our most recent issue or browse the magazine above.Arlandria FloorsBite the FruitCirque du Soleil: OVOCity DogsDC Quit NowDignity WashingtonGALA Hispanic Theatre: The 22+ Weddings of HugoGreen Lantern DCI.M.P.

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metroweekly.com

24.08.2024 / 13:47

This Week’s Advertisers: Issue of August 22/29, 2024

Subscribe here.Please support our advertisers and help keep independent LGBTQ journalism strong! Click the links below to the individual advertisers in our most recent issue or browse the magazine above.Arlandria FloorsBite the FruitCity DogsThe DC LGBTQ+ Community CenterDC Quit NowDignity WashingtonThe Green Lantern DCThe Inn at Lost RiverJade FitnessThe Kennedy Center: Opera in the OutfieldLGBT Counseling DMVMiss PixiesNumber 9Shaw’s TavernStrathmore: Sasha VelourStonewall BocceTrade BarWhitman-Walker: Silver Circle Peer SupportWunder GartenPlease click here to subscribe for FREE to our weekly magazine and newsletter.Browse back issues at our digital bookcase: Click here.

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metroweekly.com

17.08.2024 / 15:08

This Week’s Advertisers: Issue of August 15, 2024

Subscribe here.Please support our advertisers and help keep independent LGBTQ journalism strong! Click the links below to the individual advertisers in our most recent issue or browse the magazine above.Arlandria FloorsBite the FruitCity DogsThe DC LGBTQ+ Community CenterDC Quit NowDignity WashingtonThe Green Lantern DCThe Inn at Lost RiverJade FitnessThe Kennedy Center: Opera in the OutfieldLGBT Counseling DMVMiss PixiesNumber 9Shaw’s TavernSignature Theatre: Soft PowerStonewall BocceTrade BarWunder Garten: Sausage FestPlease click here to subscribe for FREE to our weekly magazine and newsletter.Browse back issues at our digital bookcase: Click here.

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metroweekly.com

10.08.2024 / 14:12

This Week’s Advertisers: Issue of August 8, 2024

Subscribe here.Please support our advertisers and help keep independent LGBTQ journalism strong! Click the links below to the individual advertisers in our most recent issue or browse the magazine above.Arlandria FloorsBite the FruitCity DogsThe DC LGBTQ+ Community CenterDC Quit NowDignity WashingtonThe Green Lantern DCThe Inn at Lost RiverJade FitnessThe Kennedy Center: Opera in the OutfieldLGBT Counseling DMVMiss PixiesNumber 9Pitchers BarShaw’s TavernStonewall BocceTrade BarWunder Garten: Sausage FestPlease click here to subscribe for FREE to our weekly magazine and newsletter.Browse back issues at our digital bookcase: Click here.

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metroweekly.com

20.07.2024 / 17:56

This Week’s Advertisers: Issue of July 18, 2024

Subscribe here.Please support our advertisers and help keep independent LGBTQ journalism strong! Click the links below to the individual advertisers in our most recent issue or browse the magazine above.Arlandria FloorsBite the FruitCity DogsContemporary American Theatre FestivalThe DC LGBTQ+ Community CenterDC Quit NowDignity WashingtonThe Green Lantern DCJade FitnessKeegan Theatre: Noise OffThe Kennedy Center: Mamma MiaLGBT Counseling DMVMiss PixiesNumber 9Olney Theatre: Olney Outdoors Concert SeriesPitchers BarShaw’s TavernStonewall BocceTrade BarWunder GartenPlease click here to subscribe for FREE to our weekly magazine and newsletter.Browse back issues at our digital bookcase: Click here.

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metroweekly.com

26.06.2024 / 11:51

Advertisers in the June 20, 2024 Issue of Metro Weekly

Arlandria FloorsBite the FruitCity DogsThe DC LGBTQ+ Community CenterDignity WashingtonThe Green Lantern DCJade FitnessThe Keegan Theatre: Noises OffThe Kennedy Center: Funny GirlLGBT Counseling DMVMiss PixiesNational Vascular PhysiciansNumber 9Pitchers BarShaw’s TavernStonewall BocceTrade BarWolf TrapWunder GartenPlease click here to subscribe to our free weekly magazine and daily newsletter for all the latest updates.Check out our back issue at our digital bookcase: Click here.

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19.06.2024 / 23:47

Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers

S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the sidewalk.”

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03.06.2024 / 22:05

Netflix Christmas NFL Games Could Meet Early Resistance From Advertisers

Brian Steinberg Senior TV Editor Can there ever be too much NFL on TV? Netflix is about to find out. The streaming giant is likely to meet early resistance in its effort to woo advertisers to two Christmas Day NFL games that it has secured for next season, according to four people familiar with the current “upfront” market, during which U.S.

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29.05.2024 / 19:15

Lauren Anderson Takes New Duties Tying Advertisers to Amazon MGM Studios Programming

Brian Steinberg Senior TV Editor Lauren Anderson, the Amazon MGM Studios executive who oversees ad-supported original content for Amazon MGM Studios, will expand her duties to include helping develop ties with advertisers and sponsors for those shows. As head of brand and content innovation, a new role, Anderson will “manage Studios’ creative collaboration with brands, helping them find engaging moments to partner across our Originals slate,” said Vernon Sanders, head of television for Amazon MGM Studios, in a memo to staff.

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15.05.2024 / 16:59

CNN’s Mark Thompson Tells Advertisers Plans For New “Branded Verticals,” Magic Wall App Feature

CNN‘s Mark Thompson told advertisers additional details about the network’s strategy, with plans to expand franchises to digital platforms and to build new branded verticals around topics beyond politics.

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14.05.2024 / 15:43

Amazon Execs Paul Kotas & Mike Hopkins Kick Off Tech Giant’s First Upfront, Touting Prime Video As A “One-Stop Shop” For Viewers And Advertisers

Senior Amazon execs Paul Kotas and Mike Hopkins opened the tech giant’s first upfront by detailing the steps toward becoming what Hopkins called a “one-stop shop” for viewers and advertisers.

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07.05.2024 / 15:57

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

Brian Steinberg Senior TV Editor Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for reaching streaming and TV viewers, in early “upfront” talks with TV networks, according to five media buying executives and other people familiar with these annual discussions in which U.S. media companies try to sell the bulk of their commercial inventory ahead of their next cycle of programming.

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02.05.2024 / 23:19

TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To Advertisers

TikTok is capping off this week of NewFronts in New York with an even larger extravaganza than its first-ever edition in 2023.

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19.03.2024 / 15:41

CBS Has New Match for Taylor Tomlinson: A Pack of B-to-B Advertisers (EXCLUSIVE)

Brian Steinberg Senior TV Editor Taylor Tomlinson has proven herself to be a big draw among younger crowds and those savvy with social media. Now CBS hopes the new “After Midnight” host will have similar appeal with a decidedly niche sector: B-to-B advertisers. The network is trying to develop partnerships with a cluster of marketers that typically find their customers among decision-making executives at corporations.

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13.02.2024 / 15:16

Netflix Plans to Put Advertisers Into Interactive ‘Squid Game’ for TV Upfront

Brian Steinberg Senior TV Editor Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll have to step into those programs themselves. Netflix plans to host an interactive “Netflix Experience” for advertising clients and buyers, all via an event to be held throughout Thursday, May 16, at New York’s Pier 59 Studios. Those who choose to participate will traverse through rooms and experiences built around Netflix series like “Stranger Things” or the comedy offerings of “Netflix is a Joke.” The company also plans to hold what it calls “an intimate first-look presentation” with its executives on Mary 15 in the afternoon.

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29.01.2024 / 15:16

Paramount Makes New Moves to Lure Small-Business Advertisers

Brian Steinberg Senior TV Editor Paramount Global set a new senior vice president over its efforts to win small-and-medium-sized advertisers, another nod of the growing importance of non-traditional market segments to the business of TV, which has long relied on just Madison Avenue’s biggest residents. Paramount named Emily Huo as its senior vice president of “SMB Advertising.” The category often includes entrepreneurial digital advertisers and regional and local marketers who in the past found national TV too broad or, more likely than not, too expensive. In the streaming era, however, smaller advertisers can run pitches aimed at narrower slices of geography or specific consumer niches.

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18.01.2024 / 19:19

Warner Bros. Discovery Gets Jump On Upfront Season, Confirming May Presentation To Advertisers In New York

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden.

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28.12.2023 / 19:11

Advertisers Will Tune In To Streaming In 2024 As More Services Court Brand Dollars

Las Vegas trade show CES always kicks off the new year in gadget-happy style, showcasing the innovations that will (sometimes) define the future.

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12.12.2023 / 14:31

Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences

Brian Steinberg Senior TV Editor Interpublic Group, the ad-holding company that has made a concerted bid to enlist new kinds of audience data into planning how and where commercials run, hopes to turbocharge its efforts in a new partnership with OpenAP, a consortium of the big U.S media companies that helps identify similar consumer audiences across different companies’ platforms. Under terms of the new pact, Interpublic Group’s Magna media-investment arm will be able to identify discrete group of consumer audiences and distribute commercials to reach them via OpenAP.

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30.11.2023 / 20:15

X/Twitter CEO in Damage-Control Mode After Musk Tells Fleeing Advertisers to ‘Go F— Yourself’

Todd Spangler NY Digital Editor Linda Yaccarino, who’s already facing an uphill battle in winning over advertisers to X, has her work cut out for her to restore trust with big marketers after her boss profanely dissed those who had suspended advertising from the platform. Almost six months into her gig as CEO of X, Yaccarino continues to try to clean up PR messes created by Elon Musk, the shoot-from-the-lip megabillionaire and self-appointed defender of free speech who owns the company formerly known as Twitter.

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30.11.2023 / 00:47

Elon Musk To Advertisers: “Go F–k Yourself”

Elon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter.

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