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08.01.2025 / 17:25

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Warner Bros Massive Shake-Up: Marketing Boss Josh Goldstine & Int’l Distribution Chief Andrew Cripps Exiting; Jeff Goldstein To Oversee Global Distribution

Refresh for more..we’re still digesting this… If Los Angeles was under enough turmoil, over in Burbank, two lynchpins at Warner Bros are simultaneously exiting the studio: Warner Bros. Global Marketing czar Josh Goldstine and International Distribution Boss Andrew Cripps.

Josh Goldstine Warner Bros Michael De-Luca Pamela Abdy Christian Davin Andrew Cripps Sue Kroll Blair Rich International Los Angeles city Burbank Boxing film president information Provident Markets

Warner Bros. Marketing Chief Josh Goldstine, International Distribution Head Andrew Cripps Stepping Down

Rebecca Rubin Senior Film and Media Reporter Josh Goldstine, the Warner Bros. marketing chief who spearheaded the “Barbie” promotional campaign heard ’round the world, is stepping down. The studio’s head of international distribution Andrew Cripps is also departing his role.

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Variety + Meta Innovators Dinner: See the Photos

Meredith Woerner Deputy Editor, Variety.comVariety and Meta hosted an intimate dinner with top entertainment marketing executives in Beverly Hills on Wednesday at Gucci Osteria da Massimo Bottura. Among the notables who took part were Universal Pictures’ Dwight Caines, Paramount Pictures’ Marc Weinstock, Warner Bros.’ Josh Goldstine, Hulu’s Barrie Gruner, Searchlight Pictures’ Michelle Hooper, HBO/Max’s Pia Chaozon Barlow, the CW’s Chris Spadaccini, Disney’s Ryan Stankevich, Netflix’s Shelly Gillyard, Paramount+’s Michael Engleman and BET Networks’ Kimberly K.

Josh Goldstine Cynthia Littleton Warner Bros Massimo Bottura Meredith Woerner Deputy Dwight Caines Chris Spadaccini Barrie Gruner Shelly Gillyard Marc Weinstock Grace Song Beverly Hills Entertainment president innovations Sony Digital Universities Markets

‘Dune: Part Two’ Will Dust Off The Box Office With $170M Global Debut – Preview

We’ve been waiting for this one for quite some time.

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‘Barbie,’ ‘Smile’ ‘Call of Duty’ Marketers, Advertisers Toasted at Variety Visionaries Dinner

Meredith Woerner Deputy Editor, Variety.com The masterminds behind memorable marketing moments from “Barbie,” “Call of Duty,” “Pokerface” and even that creepy “Smile” campaign that placed grinning actors at various Major League Baseball games gathered Thursday at the Variety + Spotify Advertising’s Visionaries dinner to toast leaders in the field. West Hollywoods’ Sunset Tower Hotel welcomed the industry’s leading innovators selected for Variety’s 2023 Digital Marketing Impact Report and the four recipients of the Variety Entertainment Marketing Visionaries Award, presented by Spotify.

Matt Damon Josh Goldstine Warner Bros Meredith Woerner Deputy Marc Weinstock Shannon Willett New York city Sanger Entertainment stage record president actor awards Digital advertisers

Variety’s Marketing Visionary Award Honorees Reflect on Risky Yet Rewarding Strategies for ‘Barbie,’ ‘Poker Face’ and More

Karen Idelson In the fast-paced world of viral campaigns and emerging platforms, digital marketers are constantly refining their approach to draw in consumer engagement.Whether it’s for film, television or gaming projects, Hollywood employs cutting-edge strategies to attract audiences, especially when viewers are more empowered and able than ever to give direct feedback via social media. Leaders in the field, who will be honored at Variety Spotify’s Entertainment Marketing Visionary Awards on Oct.

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Variety & Spotify Announce 2023 Entertainment Marketing Visionaries Dinner

Whitney Cinkala Variety and Spotify will host the 2023 Entertainment Marketing Visionaries Dinner on Thursday, Oct. 26. The invite-only dinner, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

Josh Goldstine Warner Bros Brian Robbins Kelly Campbell Michael De-Luca Marc Weinstock Shannon Willett Los Angeles Entertainment film president awards innovations Music CEO

Attack of the 2,000-foot Barbie: Fans horrified by huge marketing stunt

released a massive version of the iconic Mattel doll wearing her black and white bathing suit and sunglasses on Monday.The video, which has since received nearly 410,300 views, shows the doll ripping open the plastic cover of her box as she climbs out and strikes a pose in front of Dubai’s Burj Khalifa, which has been dubbed the “world’s tallest building” standing at 2,722 feet.The virtual doll, the latest in several marketing ploys for Greta Gerwig’s highly-anticipated film, is pulled from the teaser trailer released in December 2022 featuring Margot Robbie, who plays the title role, in the same suit.“The reason people think we spent so much is that it’s so ubiquitous,” Warner Bros. president of global marketing Josh Goldstine told Variety. “Because it pierced the zeitgeist, it has the impression that we spend so much.”“In fact, we spent responsibly for an event movie,” continued Goldstine.The Post reached out to Warner Bros.

Greta Gerwig Margot Robbie Josh Goldstine Warner Bros Barbie Dubai Twitter Mattel 7/26/23

Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year

Rebecca Rubin Film and Media Reporter Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shortage of the color pink. The marketing department at Warner Bros. has been working in overdrive to entice the masses for Greta Gerwig’s cotton candy-colored fantasy “Barbie,” which has been all but inescapable this summer. A key factor has been a dizzying array of partnerships with products that range from a bright fuchsia Xbox (for STEM Barbie) to this $1,350 Balmain cropped hoodie (for Disposable Income Barbie). And that’s only scratching the surface of the brands that helped propel the movie to cultural touchstone status before arriving in theaters on July 21. In Malibu, there’s a real-life Barbie Dreamhouse that’s bookable through Airbnb. There’s also a themed boat cruise that’s setting sail in the Boston area.

Greta Gerwig Josh Goldstine Warner Bros Barbie Dreamhouse city Malibu county Harrison city Boston county Ford film Pink Inside Department Mattel UPS COST

EDO Names Paramount & 20th Century Vet Steve Siskind As GM, Studio Analytics

Former Paramount Pictures and 20th Century Fox executive Steve Siskind has been tapped as the General Manager, Studio Analytics of EDO, Inc.

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Cameron Curtis Named Warner Bros EVP Worldwide Digital Marketing

EXCLUSIVE: Cameron Curtis has been upped to EVP of Worldwide Digital Marketing at Warner Bros.

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