Kelly Campbell: Last News

Whitney Cinkala Variety and Spotify will host the 2023 Entertainment Marketing Visionaries Dinner on Thursday, Oct. 26. The invite-only dinner, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

Joe Otterson TV Reporter Peacock and AEG have entered into a mutliyear agreement that will see major parts of LA Live in downtown Los Angeles renamed after the NBCUniversal streaming service. Starting July 11, the Microsoft Theater will be known as the Peacock Theater, while the Xbox Plaza outside will be renamed Peacock Place. The deal, which was brokered by AEG Global Partnerships, also makes Peacock the exclusive streaming partner of LA Live. “Like Peacock, L.A. Live is at the epicenter of premium original entertainment, exhilarating sports, one-of-a-kind experiences and extreme fandom,” said Kelly Campbell, president of Peacock and direct-to-consumer for NBCUniversal. “Through Peacock Theater and Peacock Place, we’ll have the opportunity to bring all the elements of our brand to life with the millions of fans who visit L.A. Live each year, while partnering with the incredible team at AEG to further cement Peacock as the ultimate destination for audiences.”

L.A. Live, Anschutz Entertainment Group’s downtown Los Angeles sports and entertainment district, will bear streamer Peacock’s name throughout, starting July 11.   

William Earl Variety will return to the Riviera for three days of programmed interviews with leaders in the industry at the Variety Cannes Lions Interview Studio presented by Canva. The studio will take place from June 20-22 with all conversations moderated by a Variety editor. Kevin Hart, Will.i.am., Keke Palmer and Amanda Gorman are among the slate of speakers who will take part in the studio, as well as Kelly Campbell, president, Peacock; Claudine Cheever, VP of global brand and marketing, Amazon; Jeremy Zimmer, CEO, United Talent Agency; Raja Rajamannar, chief marketing and communications officer, Mastercard; and Julia Goldin, chief product and marketing officer, LEGO.

Jennifer Maas TV Business Writer NBCUniversal executives did not comment on the writers strike at its New York-based NewFront presentation to advertisers Tuesday, even as hundreds of Writers Guild of America members and their supporters rallied in a picket line outside the 5th Avenue event. The scripts for the occasion, led by Peacock president Kelly Campbell, were prepped ahead of Monday’s late-night call for a strike once contract negotiations broke down between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP). They were not modified Tuesday to include remarks about the strike, despite the fact TV and film writers had gathered in mass outside at the WGA East’s only planned protest for Day 1 of the work stoppage.

Jennifer Maas TV Business Writer The new regime at Peacock has spent the past nine months preparing to take its baby bird to new heights. The number of big moves made by the NBCUniversal-owned streamer — from amping up its original content slate to livestream deals with Hallmark, Reelz and Big 10 college football to bringing NBC shows back into the fold for next-day viewing and eliminating its free tier for new users — is setting the stage for what executives hope will be a growth spurt in 2023. Peacock, which launched three years ago last month, will show of its brighter plumage Tuesday with its New Fronts presentation to advertisers. “It’s all coming together,” says Peacock president Kelly Campbell, who signed on in October 2021 after serving as president of Hulu. “We’re just seeing an increasing interest overall when it comes to inflow and engagement, and people are stickier than they were in the past.”

Peacock has closed a pact with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. It’s a first-of-its-kind linear plus SVOD deal for the network.

EXCLUSIVE: The Writers Lab has set Shari Albert (Fishtown), Stephanie Bast (FrankenFamily), Kelly Campbell (Pyramid Scheme), Shari Lynette Carpenter (Translate), Nic Cohen (Artemis One), Rebecca Dreyfus (Men), Gwen Goodkin (The Plant), Tamara Maloney & Maeve McQuillan (Darkened Room), Arianna Ortiz (Mama, Don’t), Zuri Rice (Green Hill), Roses Urquhart (This Is My Body) and Robin Shanea Williams (Adrienne Is Always Single) as the participants and projects for its eighth annual lab, supporting women screenwriters over the age of 40.

Peacock continues to expand its offerings in the reality show space and recently added the British series Made in Chelsea. The NBCUniversal streaming service released Season 18 through Season 22 on August 25 of the E4 reality series produced by Monkey Kingdom.

EXCLUSIVE: Kelly Campbell has been president of Peacock for less than a year, but she has already steered the 2-year-old outlet through a series of challenges as NBCUniversal looks to make its mark in the streaming race.

The “John Wick” franchise is expanding to television. On Monday, Peacock revealed that the streaming platform has teamed up with Lionsgate on “The Continental”, a three-part “special event” series starring Colin Woodell and Mel Gibson based on the action movie franchise.

franchise is expanding to television. On Monday, Peacock revealed that the streaming platform has teamed up with Lionsgate on, a three-part “special event” series starring Colin Woodell and Mel Gibson based on the action movie franchise. First announced in 2018, the series was originally slated to air on Starz.

Joe Otterson TV ReporterThe “John Wick” prequel series “The Continental” will now air on Peacock rather than Starz.The series is expected to debut on the streaming service in 2023, with Peacock currently having all three of the “John Wick” films released to date. The series hails from Lionsgate, which also produces the film franchise.

The ladies of Girls5Eva step out for the second season premiere of the show held in New York City on Sunday night (May 1).

Todd Spangler NY Digital EditorPeacock will be the first streaming service to offer access to Bravo shows the day after they air, in a new bit of corporate-sibling synergy at NBCUniversal.For the first time on any streaming-only platform, new episodes of all Bravo shows will be available day-after-air to Peacock’s premium subscribers. The streamer also announced a multiyear movie output deal with Lionsgate, with titles to hit Peacock starting in 2024.

Because of Peacock’s modest, US-only reach so far (It has more than 28 million monthly active accounts and 13 million paid subscribers), its shows have never made the Nielsen Top 10 weekly streaming rankings. At its newfront today, the NBCUniversal streamer is announcing that new drama Bel-Air is the platform’s most-streamed original series, reaching 8 million accounts to date, and has broken Peacock’s records for new subscribers, usage, and upgrades.

Peacock has announced three original films from Universal Pictures to premiere on the service in 2023. Shooting Stars, from LeBron James and Maverick Carter’s SpringHill Company, Praise This, from Will Packer, and a reimagining of The Killer from John Woo are part of the previously announced collaboration with Universal to produce films made exclusively for Peacock.

NBCUniversal has added two streaming vets to Peacock’s executive roster, installing Shannon Willett as Chief Marketing Officer and Brian Henderson as EVP of programming. Both are newly established positions at the company.

Todd Spangler NY Digital EditorPeacock President Kelly Campbell is raiding rival streamers in building out her senior team: NBCUniversal announced that it has hired Shannon Willett, previously at Netflix, as chief marketing officer for Peacock, and Hulu’s Brian Henderson as EVP of programming.Both execs will be based in L.A. and join NBCU in the newly established roles at Peacock, reporting to Campbell, the former president of Hulu who joined Peacock in November.As CMO, Willett will oversee global marketing for Peacock leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.Willett spent nearly seven years at Netflix, more recently serving as VP of global marketing strategy and operations, leading a team of 250 employees worldwide.

Todd Spangler NY Digital EditorDisney reorganized its global direct-to-consumer streaming organization, including installing Joe Earley, formerly head of Disney Plus marketing and operations, as president of Hulu.As part of the reorg, Disney is creating a new hub for international content creation under the direction of Rebecca Campbell as chairman, International Content and Operations.Joe Earley, who previously served as EVP, marketing and operations for Disney Plus, has been named President of Hulu. He takes over for former Hulu president Kelly Campbell, who recently exited to join NBCUniversal’s Peacock.Campbell, in her newly expanded role, will focus on local and regional content production for Disney’s streaming services, as well as continue overseeing Disney’s international media teams worldwide, reporting directly to CEO Bob Chapek.

Kelly Campbell has been officially named President of Peacock.