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Brian Steinberg-Senior: Last News

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NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming

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Brian Steinberg Senior TV EditorA second NBCUniversal sports cable outlet is getting ready to finish its game.NBCUniversal has notified cable and satellite operators that it intends to shut down its Olympic Channel, devoted largely to content associated with U.S. Olympic athletes, on September 30, according to a company spokesperson.
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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market
Pioneer Woman Ree Drummond Teams With Guy Fieri On Food Network Competition Series
Interpublic Group Will Battle Bill Gates to Become King of Hollywood Product Placement

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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market
Brian Steinberg Senior TV EditorTV networks continue to fare better than expected in the current “upfront” market as they harness streaming video and sports — and a willingness to accept lower rates — in order to keep Madison Avenue’s money flowing.NBCUniversal said it wrapped its upfront negotiations in the annual upfront, and could have seen advance advertising commitments for NBC’s primetime schedule rise by as much as 20%. Variety estimates that upfront commitments for NBC primetime could total between $3.2 billion and $3.4 billion, compared with  between $2.68 billion and $2.98 billion for its primetime broadcast inventory in 2021.
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Pioneer Woman Ree Drummond Teams With Guy Fieri On Food Network Competition Series
Brian Steinberg Senior TV EditorThe Pioneer Woman will preside over a new kind of cooking process.Ree Drummond, who has parlayed her ranch lifestyle into a decade-long association with Food Network, will lead the new competition series “Big Bad Budget Battle,” which is produced by fellow food celebrity Guy Fieri and is slated to debut on the Warner Bros. Discovery outlet on Tuesday, August 9 at 10 p.m.
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Interpublic Group Will Battle Bill Gates to Become King of Hollywood Product Placement
Brian Steinberg Senior TV EditorFans of the Netflix series “Inventing Anna,” which chronicles the rise of con artist Anna Sorokin, may have noticed an intriguing guest star: Cisco phones are used prominently in at least one episode. If advertising giant Interpublic Group has its way, more advertisers are likely to get those sorts of cameos.Two companies under Interpublic’s umbrella — the Rogers & Cowan PMK entertainment-marketing operations and the large Mediabrands media-buying unit — are teaming up to launch a new analysis-and-database product that helps advertisers determine what movies, TV programs and streaming series will serve as a good fit for in-show product placement.
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Horizon Media Acquires Controlling Stake in Digital-Experience Company First Tube
Brian Steinberg Senior TV EditorHorizon Media, the independent media buying company, has acquired a controlling stake in First Tube, a company that specializes in a practice that has intrigued a growing number of advertisers: digital experiences.First Tube is one of a number of companies that works to give consumers a way to interact with concerts, gatherings and the like. The company has helped create a video hub centered around fitness for Anheuser-Busch InBev’s Michelob Ultra and helped launch a series of streamed musical performances for the GrubHub delivery service.“We are trying to anticipate consumer interest,” says Donald Williams, executive vice president and chief digital officer of Horizon Media, in an interview.Other advertising companies are also interested in these tactics are more consumers grow accustomed to experiencing live events in new ways, some of them via streaming video, or at times of their own choosing.
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Amazon Picks Charissa Thompson to Host ‘Thursday Night Football’ Ancillary Programming
Brian Steinberg Senior TV EditorCharissa Thompson, a regular presence at Fox Sports, is broadening her horizons.The sportscaster, known for hosting “Fox NFL Kickoff” on Sundays during the NFL season, will also be working Thursday nights. Amazon’s Prime Video has selected Thompson to host its pregame, halftime and postgame coverage of “Thursday Night Football,” of which the first season under its aegis will launch this fall.
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Alex Wagner Wins MSNBC’s 9 P.M. Slot, Will Succeed Rachel Maddow
Brian Steinberg Senior TV EditorFor years, Lawrence O’Donnell had the tricky job of following Rachel Maddow on MSNBC. Now that task falls to Alex Wagner.Wagner, an MSNBC veteran who left the NBCUniversal-backed cable-news outlet in 2015 to try her hand at other pursuits, will seize the reins of the network’s all-important 9 p.m. hour four days a week — the first person given the job on a permanent basis since Maddow ceded most of the slot earlier this year.The new program, which will be named at a later date, will debut on August 16 and air Tuesdays through Fridays.
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Buoyed By Ratings Increases, TelevisaUnivision Sees Volume Gains in Upfront
Brian Steinberg Senior TV EditorTelevisaUnivision had something to sell in this year’s TV upfront market that many of its English-language counterparts did not: growing linear audiences.The Spanish-language media giant has finished its upfront negotiations and expects to see rising volume of advance commitments for its advertising, according to a person familiar with the matter. This person says TelevisaUnivision anticipates a double-digit-percentage increase in volume, with CPMs, or the cost of reaching 1,000 viewers, rising as much as 8% to 9%.Like other TV networks in the midst of selling upfront inventory this year, TelevisaUnivision noted significant advertiser interest in sports and streaming. Advertisers proved interested in the company’s soccer broadcasts, and saw ad investment in its streaming-video outlet, ViX more than double.
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Tony Dokoupil Renews CBS News Contract as TV’s Morning Wars Enter New Phase (EXCLUSIVE)
Brian Steinberg Senior TV EditorSome people gird for battle by putting on armor. Tony Dokoupil just bought a second pair of dress shoes.“I’ve had the same pair of brown, beat-up, nasty dress shoes — my good shoes.
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Christi Paul, CNN’s ‘New Day’ Weekend Anchor, Will Depart
Brian Steinberg Senior TV EditorA lot of changes are taking place at CNN after the merger of its parent company, WarnerMedia, with Discovery, but this wasn’t one many people were anticipating.Christi Paul, who has been a regular presence on CNN’s weekend morning programs for nearly nine years, is leaving the news outlet, she announced on air Sunday morning. Paul has been with CNN and its sibling HLN since 2003, and has co-anchored “New Day” on Saturday and Sunday mornings alongside Victor Blackwell and, more recently, Boris Sanchez. Her Sunday appearance on CNN will be her last.A rotating group of anchors is expected to fill in on “New Day” alongside Sanchez for the foreseeable future, according to a CNN spokesperson.
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Sports, Streaming Drive Volume As Fox Wraps Upfront
Brian Steinberg Senior TV EditorMadison Avenue’s growing interest in sports and streaming video helped Fox Corp. nab new ad dollars amid a softening market.The owner of the Fox broadcast network, Fox Sports and Fox News Channel expects an uptick in advertising commitments made in advance of its next programming schedule, according to a person familiar with the matter, as the company becomes the latest media outlet to wrap negotiations in the industry’s annual “upfront.”Advertisers were interested in Tubi, Fox’s ad-supported streaming hub; the company’s sports events; and its Fox News programming, this person said, among other offerings.The company could see an uptick of volume committed to its primetime broadcast schedule in the mid-single-digit percentage range.
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Netflix, Disney+ Plan to Sell Ads, But Fox Nation Already Has Some
Brian Steinberg Senior TV EditorStreaming outlet Fox Nation is already running the commercials its larger rivals say they want to sell.Big subscription-based streamers like Netflix and Disney+ have caught the attention of Madison Avenue with recent announcements about launching ad-supported tiers for their services. Fox Nation, a smaller streaming outlet that is part of Fox News Media, has quietly opened some of its selections for advertisers.Subscribers who recently streamed “Duck Family Treasure,” a new special that stars members of the Robertson family from the long-running series “Duck Dynasty,” likely saw something that people who binge-watch often don’t: commercials appearing in the bottom third of the screen while the action continued above them.
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Horizon Media Plans to Test Comscore to Measure Local TV Audiences
Brian Steinberg Senior TV EditorIndependent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers.Horizon plans to examine Comscore’s local TV solution to see if it could serve as a new benchmark for advertising transactions in 2023. Horizon in April said that it intended to commit “up to 15% of its deals” in the industry’s  upfront market to be based on new measurement currencies that don’t rely on the sector’s longtime tabulator of audiences, Nielsen.
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Interpublic Group, LeBron James’ SpringHill, Launch Joint Venture
Brian Steinberg Senior TV EditorLeBron James has a new teammate.The basketball legend’s SpringHill Company is launching a joint venture with U.S. advertising giant Interpublic Group that aims to pair Interpublic’s clients with a range of creators aligned with SpringHill, whose productions include films such as “Hustle” for Netflix; “The Wall” for NBC and “These Hands,” a project made with Procter & Gamble.“We are really good at finding and developing diverse talent, and with that, create amazing opportunities for brands to create authentic stories,” says Devin Johnson, president of SpringHill, in n interview.
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Sir Nick Faldo, Longtime CBS Sports Golf Analyst, to Retire
Brian Steinberg Senior TV EditorSir Nick Faldo, who has helped call golf tournaments for CBS Sports alongside Jim Nantz for years, plans to step down from his role as CBS Sports’ lead golf analyst in August.Faldo, who has held the role of CBS Sports’ lead golf analyst since 2007, will be replaced by Trevor Immelman, who joined CBS Sports’ golf team in 2019. His new multi-year deal with CBS Sports will begin with its 2023 coverage, when he sits with Nantz for the Farmers Insurance Open.“Sir Nick has had a remarkable career on Network television for nearly 20 years and is one of the most accomplished commentators to ever sit in the 18th tower,” said Sean McManus, chairman, of CBS Sports, in a statement.  “Nick brought the same passion and dedication that propelled him to the world’s number one golfer to our broadcasts.
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TelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S. Hispanic Audiences
Brian Steinberg Senior TV EditorTelevisaUnivision is getting more entrenched in TV’s measurement wars.The Spanish-language media giant is teaming up with data company VideoAmp, one of a growing number of audience-measurement companies whose services are being tapped as TV networks mull alternatives to Nielsen, the industry’s de factor arbiter of audience size. Under terms of the pact,  TelevisaUnivision will use VideoAmp’s data in a suite of advanced advertising solutions, giving advertisers a better sense of the viewers they are reaching and their responses to commercials.The company believes the agreement may help in its quest to draw a larger number of national advertisers to its client pool.
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Paramount Global Sees Volume Rise for CBS Primetime
Brian Steinberg Senior TV EditorThe hottest place to be in TV may not be traditional television, but Paramount Global was able to make the medium seem pretty cool.Paramount Global has largely completed its upfront sales negotiations. And while the company saw its volume of advance advertising commitments rise most significantly for digital venues like Pluto and Paramount Plus, ad dollars committed for the traditional primetime schedule on the CBS broadcast network rose as well, according to a person familiar with current negotiations  The company expects at least a 10% rise in volume for its primetime schedule, this person says.  In 2021, CBS may have seen its primetime commitments total between $2.03 billion and $2.64 billion, according to Variety estimates, compared with $2.03 billion and $2.51 billion in 2020.
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CW Sees Digital Ad Dollars Rise in Upfront, But Primetime Near Flat
Brian Steinberg Senior TV EditorTV’s dollars are migrating to digital, just like its viewers.The CW has wrapped upfront negotiations, according to a person familiar with the matter, and expects a rise in advance ad commitments for its digital venues, but sees its primetime broadcast schedule take in similar volume to last year’s market.Variety estimates that CW may have seen primetime volume come in between $440.8 million and $626.9 million, in 2021, compared with $440.8 million and $$597.1 million in 2020More to come….
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Game On: Sports Start to Take Over TV’s Biggest Cable Networks
Brian Steinberg Senior TV EditorFX has long been known for iconoclastic dramas like “The Shield” or “The Americans” that feature flawed protagonists and inventive plots. Next year, it may serve up more of those things — but not from scripted series.In 2023, FX will start showing spring football games from the XFL, the startup league backed by Dwayne Johnson and Dany Garcia. Under a pact unveiled recently, FX and its corporate siblings at Disney will televise XFL games between 2023 and 2027.In its earlier days as a startup under the former News Corp.
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Rebecca Kutler, Key CNN Talent Executive, Will Depart
Brian Steinberg Senior TV EditorRebecca Kutler, a longtime CNN talent and development executive who had had a hand in the success of anchors and contributors including Abby Phillip and Van Jones, is leaving the news outlet, a move that is said to be raising eyebrows among some of the Warner Bros. Discovery outlet’s team of journalists.Kutler had most recently been senior vice president and head of programming for CNN+, the much-promoted streaming video hub that was scuttled by  CNN’s new corporate parent quickly after the merger of Discovery and WarnerMedia.
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‘Dear Santa’ Holiday Letters Miniseries Set For Hulu, ABC Stations
Brian Steinberg Senior TV EditorA documentary about kids’ holiday letters to Santa that was originally created as a promotional effort for the United States Post Office is set to become a new miniseries aimed at inspiring consumers around holiday time.“Dear Santa” was released in 2020 and put a spotlight on “Operation Santa,” a USPS initiative that has people “adopt” letters sent by kids to Santa Claus and help to fulfill their wishes. The film, directed by Dana Nachman, examined various “Operation Santa” centers around the U.S.
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TV Ad Market Softens As NBCU Sees Flat Volume in Upfront
Brian Steinberg Senior TV EditorTV’s upfront market is starting to close and ad dollars seem harder to collect.NBCUniversal expects the volume of advance advertising commitments secured in the annual haggle to be “in the same range as last year,” according to Jeff Shell, CEO of the Comcast owned unit. He said that declines due to “cord cutting were offset by pricing and Peacock for us,” during remarks made at an investor conference organized by Credit Suisse.
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Apple Strikes 10-Year Rights Pact With Major League Soccer
Brian Steinberg Senior TV EditorApple is looking for more streaming kicks from sports.The tech giant has struck a ten-year rights pact with Major League Soccer, in a deal that will make Apple TV app the exclusive place to see every single live MLS match beginning in 2023. The new rights deal will tie Apple to soccer until 2032, and is the second recent sports deal it has made in recent months, after unveiling a pact in April to show Friday-night games from Major League Baseball.“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” said Eddy Cue, Apple’s senior vice president of services, in a statement.
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Fox Nation Streams Bipartisan Debate Between Two Senators With Opposing Views
Brian Steinberg Senior TV EditorBret Baier is gearing up for something that may surprise Fox News aficionados and its cable rivals: a debate event that features two U.S. Senators with distinctly opposing views who say they just want to talk things out.Baier will at noon on Fox Nation moderate the first event from The Senate Project, in which two U.S. Senators take part in Oxford-style debates.
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CBS Names Adam Verdugo Executive Producer, ‘CBS Evening News’ (EXCLUSIVE)
Brian Steinberg Senior TV EditorAdam Verdugo, a news producer who has worked for years with anchor Norah O’Donnell, has been named executive producer of “CBS Evening News,” just weeks after O’Donnell and CBS extended a contract to keep her at the helm of the show.Verdugo will start his new duties June 13, and brings the executive producer position for the program back to Washington, D.C. For the past several months, CBS News veteran Al Ortiz supervised the evening newscast out of New York.
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CNN Rethinks Its Chyron Crutch: How ‘Breaking News’ Broke Down
Brian Steinberg Senior TV EditorCNN is breaking up with an old habit that has defined cable news for decades.Erin Burnett, Jim Sciutto and Don Lemon are still talking about the latest headlines on CNN, but their new boss thinks they can do so without the visual aid of a longtime TV news crutch: a graphics block on-screen that tells viewers they are hearing about “Breaking News.”The words appear frequently during all kinds of news broadcasts, whether they be of the cable, evening or morning variety — and even when the news is not breaking at all. Chris Licht, installed by Warner Bros.
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Warner Bros. Discovery Taps Luis Silberwasser as News Sports Chief
Brian Steinberg Senior TV EditorLuis Silberwasser is getting ready to till new terrain on a familiar piece of ground.The veteran TV executive, who has in recent years become a top content executive in Spanish-language media, has been named to head up the broader sports business for Warner Bros. Discovery, according to a person familiar with the matter.
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Microsoft Xbox Enters TV’s Streaming Wars With Samsung Gaming Hub App
Brian Steinberg Senior TV EditorTV’s streaming wars aren’t just about TV.Microsoft’s Xbox will bring cloud gaming to Samsung 2022 smart TVs starting June 30 — in a bid to bring videogaming to a broader audience, who won’t have to rely on a console — and eke out share in the battle for consumer attention on the connected TV screen. The company expects the Xbox app on Samsung Gaming Hub will be available in 27 countries.“We are bringing the Xbox app to Samsung Smart TVs first, and our intent is to explore other TV partnerships as part of the next evolution in our vision,” Ashley McKissick, corporate vice president, gaming experiences and platforms for Xbox, said in a statement.Announced ahead of CES 2022, Samsung Gaming Hub includes partnerships with game streaming services including Google Stadia, Nvidia GeForce Now and Utomik.
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Sexual Assault Case Dismissed Against Former ABC News Producer Michael Corn
Brian Steinberg Senior TV EditorA judge in New York State Supreme Court dismissed a lawsuit against former ABC News producer Michael Corn, who was alleged to have sexually assaulted a subordinate and to have created a toxic work environment at ABC News.In August of last year, Kirstyn Crawford, a producer who worked with ABC News anchor George Stephanopoulos, alleged that  Corn, the former top producer at “Good Morning America,” assaulted her and another staffer, Jill McClain, on different occasions over a span of multiple years. Both women reported to Corn, who also for a time supervised “World News Tonight.” Crawford also alleged she lost opportunities to advance at work after she began trying to avoid Corn.
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David Zaslav’s Tough Upfront Tactics Spark Discord With Madison Avenue (EXCLUSIVE)
Brian Steinberg Senior TV EditorBefore finalizing Discovery’s purchase of WarnerMedia from AT&T, David Zaslav spent months holding friendly conversations with Hollywood moguls and influential agents. Now he’s locked in contentious discussions with Madison Avenue.Warner Bros. Discovery is making what media buyers and other executives say are  severe demands on advertisers in the course of discussions around the industry’s annual “upfront” market, when TV networks try to sell the bulk of their advertising inventory.
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Alex MacCallum, CNN’s Interim Digital Chief, Will Leave
Brian Steinberg Senior TV EditorA second senior CNN executive who was deeply involved in the launch of the company’s CNN+ streaming-video hub is set to leave the company.In a memo to staffers delivered Wednesday, CNN CEO Chris Licht said Alex MacCallum, who had been named interim chief of CNN’s digital operations, was planning to leave the Warner Bros. Discovery unit on June 30. Wendy Brundige, senior vice president of global digital video, will take over the role of interim chief.
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National Hockey League Taps Kenan Thompson to Host 2022 NHL Awards
Brian Steinberg Senior TV Editor“Saturday Night Live” mainstay Kenan Thompson will return as host of the 2022 NHL Awards on Tuesday, June 21, the NHL announced Wednesday, as the league aims to make the event an in-person one again after a two-year hiatus spurred by the coronavirus pandemic.The televised celebration of the league’s best regular-season performances will broadcast live from  either New York City or Tampa on the second night of the 2022 Stanley Cup Final, and will appear on ESPN, Sportsnet and TVA Sports in the U.S. and Canada and 7 p.m.
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BBH Entertainment Names Ali Fazel SVP, Head of Development and Current Programming
Brian Steinberg Senior TV EditorBBH Entertainment, the entertainment development arm of creative agency BBH USA, said it named producer and development executive Ali Fazel as its new senior vice president and head of development and current programming.Fazel will report toAmani Duncan, CEO of BBH USA, and  and Rafa Rizuto, chief content officer.  Fazel will lead BBH Entertainment’s development of premium entertainment content, both branded and unbranded, for  television, feature films, documentaries and more.BBH Entertainment is behind “Exposure,” a competition series crafted for mobile devices and developed in a creative partnership between BBH Entertainment and their client Samsung. Fazel served as an executive producer on the program.
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TV Owners of OpenAP Make Pitch to Move Ad Dollars to New Measurements
Brian Steinberg Senior TV EditorTV’s battle for new yardsticks isn’t over yet.The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies — just as the networks are trying to roll out alternate audience-tabulation systems to Nielsen, which still sets the main currency upon which most ad deals are based.Open AP is owned by Fox, NBCUniversal, Paramount and Warner Brothers Discovery, which will push advertisers to “shift real dollars from panels to census,” says Brittany Slattery, chief marketing officer at OpenAP.Despite the networks’ best efforts, Nielsen remains an integral part of the audience-measurement mix. In April, the Fox-owned streaming outlet Tubi said it plans to expand its relationship with Nielsen to help advertisers measure viewing of Tubi programming across a wider array of venues.
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TV News Shakes Up Schedules to Cover Jan. 6 Committee Report on Capitol Attack
Brian Steinberg Senior TV EditorOne of the most consequential events in the recent history of the U.S. is set to be dissected on Thursday night during TV’s primetime schedule. Journalists slated to cover it will have to hope America sees the broadcast as something other than entertainment.On Thursday night, most major broadcast networks and cable-news outlets are slated to shake up their evening programming grid to show what is expected to be a shocking report from the U.S.
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Microsoft Poised to Sit Out TV’s Upfront Market (EXCLUSIVE)
Brian Steinberg Senior TV EditorThe TV upfront market doesn’t appear to compute for Microsoft.The technology giant has been telling TV networks and media buyers that it intends to bypass TV’s annual haggle for commercial inventory, according to four executives familiar with recent discussions. The company behind such products and services as Windows, LinkedIn, the Halo video games and Surface tablets instead favors taking its chances in what is known as TV’s “scatter” market, the purchase of ad time bought closer to run date.Microsoft seems to feel that it needs to be cautious in trying to sell consumers expensive hardware and other tech goods at a time when the stock market is churning, according to two of these executives, and when people may be fretting about loosening their purse strings.
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CBS Mulls Replacing James Corden With Late-Night Panel Show After Exit (EXCLUSIVE)
Brian Steinberg Senior TV EditorWhen James Corden cuts ties with CBS’ “Late Late Show” next year, he may leave with more than people expected.CBS is considering replacing Corden’s distinct program with a multi-host panel, according to three people familiar with the matter, a sign of how late-night is changing as viewers sample the best of the programs via social media rather than watching them in their wee-hours’ time slot. Corden has decided to leave “The Late Late Show” in the spring of 2023.  A panel format could encompass a wide range of concepts, such as the news-roundtable program “Politically Incorrect,” which Bill Maher led on ABC late-nights between 1997 and 2002, or even the frenetic game-show stylings of “@midnight,” which aired in late night on Comedy Central between 2013 and 2017.
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Pluto Plans to Launch ’60 Minutes’ Streaming Channel
Brian Steinberg Senior TV EditorCBS News’ venerable  “60 Minutes” is creating a time machine, of sorts.The long-running newsmagazine will be form the bulk  of a new channel at Pluto, the ad-supported streaming outlet that is, like CBS News, part of Paramount Global. The streaming channel is expected to launch sometime this year, Bill Owens, executive producer of the show, told staffers during a town hall meeting Thursday.“The channel will allow us to share our broadcast and historic archive with the wider world,” Owens told employees.
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‘Good Morning America’ Threatens ‘Today’ With Wins in News Demo
Brian Steinberg Senior TV Editor“Good Morning America” opened its broadcast Thursday with some of its top correspondents far from the show’s studio in New York’s Times Square. The ABC morning program is hoping to put similar distance between itself and one of its main competitors.As “GMA” launched, viewers were told the show was coming to them live “from Times Square, Kyiv, Ukraine, and London.” The references were to Robin Roberts, who had just completed an interview with Olena Zelenska, Ukraine’s First Lady, and to Amy Robach and T.J. Holmes, the “GMA 3” co anchors who have been leading the show’s coverage of the Queen’s Jubilee in London.
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CNN’s New Chief Says ‘Breaking News’ Banner is Overused
Brian Steinberg Senior TV EditorAt CNN, breaking news might be broken.In a memo sent to staffers Thursday, the news outlet’s new chief indicated he felt the use of “breaking news” graphics frequently on air had rendered the technique useless, and vowed CNN would scale back use of the phrase on screen. In doing so, CNN will tamp down use of a tactic that has become all but ubiquitous in the realm of cable news.“Something I have heard from both people inside and outside the organization is complaints we overuse the ‘Breaking News’ banner.
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Private-Equity Firm GTCR Takes Stake in Standard Media Index
Brian Steinberg Senior TV EditorStandard Media Index, a tracker of media spending that has gained marketplace traction in recent years, has a new controlling backer.GTCR, a private equity firm, has made a strategic investment in SMI through Dreamscape, Inc., a partnership with technology executives Scott Knoll, David Hahn and Michael Iantosca, Knoll was named CEO of Standard Media Index, effective immediately. James Fennessy, the founder, will step away from his role leading SMI and will become a member of the board of directors of Dreamscape and serve as a consultant to the business.
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NESN Launches Digital Subscription Service With Red Sox, Bruins
Brian Steinberg Senior TV EditorNESN, the regional sports network, unveiled NESN 360, a digital service that allows fans to purchase a direct subscription to the outlet’s live programming and video on demand content. The offering is launched in  partnership with the Boston Red Sox, the Boston Bruins, Major League Baseball, and the National Hockey League, making NESN the first RSN in the country to launch such a service.Subscribers can stream NESN’s live feeds and VOD library directly to their computer, iOS, Android, Apple TV or Roku device.
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Fox, NBCU Join TV’s Early Upfront Sales Push (EXCLUSIVE)
Brian Steinberg Senior TV EditorFox Corp. and NBCUniversal have started to write early deals in TV’s upfront market, a sign that networks and at least one large media buyer have started to come to terms on pricing that could govern the flow of millions of dollars of investment from Madison Avenue.Publicis Media, part of France’s Publicis Groupe, has started to wrap some business in this year’s market for advance advertising commitments, according to four executives with knowledge of current negotiations. These people noted that Publicis, which recently won the U.S.
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Jose Andrés’ Media Company Broadens Scope With Newsletter, Podcasts
Brian Steinberg Senior TV EditorPopular chef, author and humanitarian Jose Andrés is joining the ranks of newsletter scribes and podcastersHis media company Jose Andrés Media, will launch “Longer Tables,” a new weekly newsletter in partnership with Substack that aims to highlight stories that illustrate how food connects people around the world. The publication is expected to contain “deep dives into food history and the politics of nutrition, profiles of the chef’s growing community of food fighters, as well as recipes and audio and video postcards from Chef Andrés’ travels around the globe,” according to the company.
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LeVar Burton Joins ‘National Spelling Bee’ as Owner Scripps Hopes for Buzz
Brian Steinberg Senior TV EditorCan the venerable Scripps National Spelling Bee take on the look of a Winter Olympics or “American Idol”? Its backers are about to find out.Organizers of the event, which has kept Americans trying to figure out how to connect the right letters for words ranging from “sanitarium” to “xanthosis” for nearly a century, want to add new elements to the mix that might make the contest look less like something for elementary-school students and more like “America’s Got Talent.”Actor LeVar Burton, known for his turn as the host of public television’s “Reading Rainbow,” is joining the proceedings. And producers hope to boost “the Bee” with backstage looks at contestants and a set of vignettes that give viewers a peek at how the spelling champions made their way from school competitions to the national stage.
Winter Olympics Brian Steinberg-Senior USA show ESPN sports
variety.com
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815
Disney Starts to Sell Earlier Than Expected in Upfront Market (EXCLUSIVE)
Brian Steinberg Senior TV EditorTV’s “upfront” ad-sales market is starting to move — and earlier than expected.Just days after the networks wrapped glitzy programming presentations to Madison Avenue executives, Walt Disney Co. is said to have written some business with at least one major media buying agency, according to three executives familiar with recent discussions.
Madison Avenue Brian Steinberg-Senior audience sports
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