Brian Steinberg Senior TV Editor Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld. In a meeting with advertisers slated to be held Tuesday, executives at the Fox Corp.-backed operation, will spotlight a growing array of lifestyle content, while continuing to nod to the political programming that draws some of its networks’ biggest audiences. Among the Fox News Media executives scheduled to be on hand were Suzanne Scott, the CEO, and Jay Wallace, president and executive editor. “If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.”
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