YouTube Now Worth as Much as $550 Billion, Analysts Say: ‘New King of All Media’

variety.com:

Todd Spangler NY Digital Editor As YouTube marks its 20th anniversary, the Google-owned video giant is the “new king of all media” — larger and more powerful than any other player in Hollywood — according to an influential Wall Street research firm.

What’s more, it’s in a position to gobble up even more screen time and grow bigger. For the full year 2024, YouTube was already the second-largest media company by revenue at $54.2 billion, trailing only Disney, according to estimates by MoffettNathanson principal analyst Michael Nathanson.

But in 2025, YouTube is poised to take the top spot, ahead of Disney (excluding revenue in Disney’s theme parks and product segment) — “making it not only the leader in engagement but revenue as well,” Nathanson wrote.

If YouTube were a standalone business, it would be worth $475 billion to $550 billion, or about 30% of Alphabet’s current valuation, the MoffettNathanson analysts estimated.