YouTube Unseats Disney Atop Nielsen Distributor Rankings Of February TV Viewing
deadline.comYouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen‘s Distributor Gauge Report.
That put the Google-owned video giant in the No. 1 spot, ahead of Disney. The 11.6% stat had been part of a prior monthly recap by Nielsen, but today’s rankings measure viewing by distributor.
The top finish was only YouTube’s second since the Distributor Gauge Report began a couple of years ago. Nielsen methodology groups together all platforms of the Walt Disney Co. (including ESPN, ABC and streaming).
Disney in February fell to No. 2, while Fox Corp. rode a surge of tune-in to the Super Bowl across broadcast and streaming outlet Tubi to edge Netflix and end up third. (See full ranking below.) YouTube has been on a long-term growth trajectory in the Nielsen statistics and recently announced that living-room viewing had exceeded that on mobile devices and computers.
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