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Think Globally, Produce Locally: Jennifer Salke on Content Strategy and How ’Rings of Power‘ Reflects ’Heartbeat’ of Amazon

Cynthia Littleton Business Editor CANNES — Global tentpoles and local-language series that travel — that’s the content cocktail that Amazon Studios is stirring as the company looks to capitalize the momentum behind “The Lord of the Rings: The Rings of Power” series. Jennifer Salke, head of Amazon Studios, discussed the e-commerce giant’s content strategy and investment priorities in her keynote address at Mipcom on Oct. 18. Salke had intended to travel to Cannes to accept the Variety Vanguard Award, presented by Variety and Mipcom, but on the eve of travel she came down with COVID. Instead, Salke recorded a 35-minute live-to-tape Q&A with Cynthia Littleton, Variety’s Co-editor in chief.
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