Queen Latifah, NBCUniversal CMO Josh Feldman and More Talk Marketing and the Future of Medical Science at Variety’s Cannes Lions Studio

variety.com:

Jack Dunn Variety’s Cannes Lions Studio, presented by Canva, concludes after a week of hosting the industry’s most influential voices to discuss their work and future visions for marketing, media, and Hollywood.

Highlights include Queen Latifah and the senior vice president of commercial strategy and marketing at Novo Nordisk Tejal Vishalpura, as well as CMO of NBCUniversal Josh Feldman and CMO and SVP of customer experience and brand marketing at Volkswagen of America Rachael Zaluzec.

Check out their conversations below. Josh Feldman – CMO, NBCUniversal, and Rachael Zaluzec – CMO and SVP of Customer Experience and Brand Marketing, Volkswagen of America Josh Feldman, the CMO of NBCUniversal advertising and partnerships and Rachael Zaluzec, the CMO and SVP of customer experience and brand marketing at Volkswagen of America sat down with Variety’s co-editor-in-chief Cynthia Littleton to talk about their process of working together to creative advertising concepts. “I start by listening.

When we speak to somebody like Rachael and her team at Volkswagen, we want to know what they want to accomplish. We need to know what their objectives are and how we can help service them,” Feldman said. “The beauty of working with somebody that’s at a place like NBCUniversal is that we have a ton of solutions.” Zaluzec mentioned that this year was going to be a huge year for them because of the launch of their ID Buzz in the United States.