CAA and ESPN Alum Courtney Carter Joins Soccer Teams Seattle Sounders FC and Reign FC as Chief Revenue Officer
variety.comCynthia Littleton Business Editor CAA and ESPN alum Courtney Carter has been tapped as chief revenue officer for Seattle’s professional soccer teams, Sounders FC and Reign FC.
Carter’s appointment comes on the heels of a transaction completed last month financed through an investment from private equity giant Carlyle that brought the Seattle Reign FC women’s soccer team under the same umbrella as the Seattle Sounders FC men’s soccer team.
The deal reflects two big trends in U.S. sports: Growing demand for professional soccer and for women’s sports in particular.
The Sounders FC are affliated with Major League Soccer while Reign FC is aligned with National Women’s Soccer League. Carter’s background in sports marketing and branding is a natural fit with the Sounders and Reign ownership group’s goal of vastly expanding corporate partnerships, ticket sales as well as beefing up business opportunities at the clubs’ Providence Swedish Performance Center & Clubhouse in Renton, Wash.
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