Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad, Selling At Least 10 Spots At That Level
deadline.comFox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game.
The average price of an ad is $7.5 million, reflecting the continued strength of live sports in an otherwise mixed TV ad marketplace.
The Kansas City Chiefs will be gunning for an unprecedented third straight Super Bowl title at the Caesars Superdome in New Orleans, where they will take on the Philadelphia Eagles in a rematch of the 2023 game.
Momentum has been building for Fox Corp. as it heads toward the big game. Last November, during a quarterly earnings call, CEO Lachlan Murdoch declared Super Bowl inventory sold out “at record pricing.” At that time, pricing was believed to be north of $7 million but has surged higher in the intervening months.
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