Madison Avenue: Last News

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Paramount Won’t Return to TV’s Upfront Week in New York

Brian Steinberg Senior TV Editor Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue. The New York owner of CBS, the Paramount movie studio and the Nickelodeon kids-cable outlet plans a second year of individual meetings with media buyers and advertisers for its outreach during the industry’s “upfront” sales market, and will not return to the more formal, glitzy presentation that has long been a staple of the period.
variety.com

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