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17.03.2025 / 21:03

NBCUniversal Confirms Date For 2025 Upfront

NBCUniversal confirmed it will return to Radio City Music Hall for its 2025 Upfront Presentation on May 12 at 10:30 am ET.

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Leadership and Levity: Sony Pictures Chief CEO Ravi Ahuja, NBCUniversal’s Mark Marshall on 2025 Plans and Beyond

Cynthia Littleton Business Editor Newly minted Sony Pictures Entertainment CEO Ravi Ahuja addresses his first few days on the job as studio chief — when Mother Nature threw Los Angeles a curveball with devastating wildfire storms — on the latest episode of Variety podcast “Strictly Business.” Ahuja gave his first interview since taking the reins of SPE this month at Variety’s Entertainment Summit, held as part of the 2025 Consumer Electronics Show in Las Vegas. At the same Jan.

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NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast – took the stage at CES on Wednesday to discuss their latest effort to compete with Big Tech.

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NBCU Hopes to Hook Advertisers in 2025 With Massive Sports Block, 100th Anniversary

Brian Steinberg Senior TV Editor In February, 2026, NBCUniversal will show the Winter Olympics from Milan, Super Bowl LX, and the NBA All-Star Game — all within ten days of each other. The company wants advertisers to get excited about possible sponsorships now.

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Evan Spiegel and will.i.am Join Variety Entertainment Summit at CES

William Earl Snap Inc. co-founder and CEO Evan Spiegel and FYI CEO will.i.am are added headliners of the Variety Entertainment Summit at CES on January 8 in Las Vegas. The summit features a full day of panels and keynotes exploring how new technologies and innovations are steering the future of film, TV, digital media, music, podcasts, gaming and more.

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NBCUniversal Clears Its Own High Bar For Olympics Advertising, With Revenue Expected To Set Record

NBCUniversal is exceeding its own bullish forecasts for the Summer Olympics in Paris, with total ad revenue projected to come in north of $1.25 billion.

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NBCU Expects to Surpass $1.25 Billion in Paris Olympics Ad Sales, Setting New Record

Brian Steinberg Senior TV Editor NBCUniversal is setting a record of its own in the 2024 Paris Olympics. The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic extravaganza, a new high in terms of Madison Avenue backing. “The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” said Mark Marshall, NBCU’s chairman of global advertising and partnerships, in a statement.

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NBCUniversal Wraps Upfront Sales Process, Reporting “Modest Growth” Driven By Sports, Peacock & Digital

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms.

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Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars

Brian Steinberg Senior TV Editor After a career spent tackling some of the most challenging roles in Hollywood in films such as “Motherless Brooklyn,” “Fight Club’” and “American History X,” Edward Norton has started to work in TV. Norton is doing his work behind the camera, but it could make him and his colleagues some of the medium’s most influential. EDO, an analytics company he co-founded with economist and entrepreneur Daniel Nadler, has in the past year struck alliances with Netflix, Disney, Amazon, TelevisaUnivision, Nielsen and Paramount Global, among others.

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Seth Meyers Skewers Tom Sandoval, Peacock, Fox News, Linda Yaccarino and More at NBCUniversal Upfronts

Michael Schneider Variety Editor at Large At the NBCUniversal upfronts, they saved the best for almost last: “Late Night with Seth Meyers” host Seth Meyers hit the Radio City Music Hall stage to throw out a few quips before introducing NBCUniversal ad sales chief Mark Marshall. Meyers came out swinging: “Hello and welcome to the NBC upfronts. If you’re looking for the Fox News upfronts, that’s happening outside a lower Manhattan courtroom,” he said to chuckles.

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How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom

Brian Steinberg Senior TV Editor Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year, he only had 72 hours.

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NBCUniversal, NFL Set League’s First Commercial-Free Fourth Quarter For Bills-Chargers Matchup

NBCUniversal and the NFL said the Peacock Holiday Exclusive matchup between the Buffalo Bills and Los Angeles Chargers on Saturday will include the league’s first-ever commercial-free fourth quarter, promising “a groundbreaking fan experience” with a reduction in standard NFL ad load of over 40% resulting in more than 12 minutes of additional game-related content.

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Steve Huffman, Albert Cheng, Rita Ferro to Join Variety Entertainment Summit at CES

William Earl The Variety Entertainment Summit returns to CES on Jan. 10 at the Aria featuring a day of panels and keynote conversations.

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Roku Ad Chief Alison Levin Joining NBCUniversal In Sales Shake-Up

NBCUniversal is shaking up its ad sales division with the hire of a newly promoted Roku executive.

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Alison Levin Exits Roku to Join NBCU in Ad-Sales Shake-Up

Brian Steinberg Senior TV Editor In an unexpected Madison Avenue shake-up, NBCUniversal has poached Alison Levin, a senior advertising executive at Roku, who will take on one of the media giant’s most senior sales roles. Levin, who was named a president of NBCU’s ad-sales unit, will report to Mark Marshall, global chairman.

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Krishan Bhatia to Exit NBCU Ad Sales

Brian Steinberg Senior TV Editor Krishan Bhatia, a key architect of NBCUniversal’s recent forays into new kinds of advertising revenue, is leaving the company, and has informed his direct reports of his decision to exit at the end of 2023. Bhatia helped develop new revenue systems and infrastructure at NBCUniversal’s ad-sales unit, which for a time was very vocal about its efforts to strike e-commerce and data partnerships with advertisers.

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NBCUniversal Ups Mark Marshall To Chairman Of Global Advertising And Partnerships

Mark Marshall, a nearly 10-year veteran of NBCUniversal, has been promoted to Chairman of Global Advertising and Partnerships.

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Mark Marshall Made Permanent Chair of NBCUniversal’s Advertising and Partnerships Efforts

Brian Steinberg Senior TV Editor Mark Marshall, the executive who led NBCUniversal’s ad-sales outreach on an interim basis, will take the role officially. Marshall, who was given oversight of NBCU’s ad-sales after former leader Linda Yaccarino departed abruptly to take the CEO role at X, the social-media company previously known as Twitter, will report to Mark Lazarus, chairman of the company’s media operations.

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manchestereveningnews.co.uk

26.07.2023 / 11:51

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The Blackpool attractions next in line for major repairs as work on pier due to begin

Three of Blackpool's treasured attractions are being assessed for future repairs and investment. The latest computer technology is being used to safeguard the future of the seaside's historic Victorian piers.

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NBCU Uses Tokyo Olympics, BravoCon to Navigate Weak TV Upfront (EXCLUSIVE)

Brian Steinberg Senior TV Editor In a tough moment for the economics of TV, NBCUniversal went to market with a greater emphasis on big tentpole events and a little less on individual TV shows and specific networks. The Comcast-backed media conglomerate believes advertiser interest in larger properties such as the 2024 Olympics, a planned celebration of the 50th season of “Saturday Night Live” and its annual “BravoCon” helped buoy its efforts in TV’s annual “upfront” market, when U.S. media companies try to sell the bulk of their advertising inventory ahead of their next cycle of programming. NBCU expects the volume of commitments it sold this year to be flat with its efforts in 2022, according to a person familiar with the matter — no small feat when advertisers have been wary of spending amidst spikes in inflation, fears of a recession and the complexities of strikes by writers and actors in Hollywood.

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