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deadline.com
49%
520
Fox Execs Highlight The Impact Of Fans Beyond The Realm Of Sports
EXCLUSIVE: While Fox Corp.‘s sports division is known for generating fan engagement, the company is increasingly aiming to showcase its capabilities across the board in leveraging fandom.
Fox Corp Jeff Collins Brand Partnerships Ad Sales Nicole Parlapiano Las Vegas show information google Provident Enterprise Sporting
deadline.com
58%
587
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech
An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast – took the stage at CES on Wednesday to discuss their latest effort to compete with Big Tech.
Fox Corp Jeff Collins Warner Bros Mark Marshall social information google Comcast Provident Universities
deadline.com
93%
969
Fox Corp. Ad Sales Reorg Sees Handful Of Senior Exec Hires As Well As Layoffs Affecting A Handful Of Staffers
Fox Corp. has reorganized its ad sales, marketing and brand partnerships group, announcing several senior exec hires but also cuts of about 3% of the workforce in the unit.
Fox Corp Jeff Collins Warner Bros Research information wellness Provident Strategy Enterprise
variety.com
58%
321
Katrina Cukaj, an Ad-Sales Veteran From Warner and CNN, Joins Fox
Brian Steinberg Senior TV Editor Katrina Cukaj, a veteran ad-sales executive who rose to some of the highest positions at the former WarnerMedia and its predecessor companies and developed a deep knowledge of how to sell commercials on CNN to potential sponsors, is joining Fox Corporation as an executive vice president of advertising sales and portfolio marketing. Her hire marks one of the most significant by Jeff Collins, who was named president of ad sales, marketing and partnerships in January.
Jeff Collins Brian Steinberg-Senior Katrina Cukaj county Collin Indiana president innovations wellness Digital Strategy Fox Markets
variety.com
49%
856
Fox Sees Upfront Sales Boost From Sports, Tubi
Brian Steinberg Senior TV Editor Madison Avenue’s continued interest in sports and streaming video has lent a boost to Fox Corp. during a period when it has focused more intently on exactly those two things.
Fox Corp Jeff Collins Madison Avenue Brian Steinberg-Senior Entertainment president Digital Videos Markets Sporting
variety.com
71%
746
JoJo Siwa Gets Docuseries About Her Life From ‘Dance Moms’ Creator (EXCLUSIVE)
Michael Schneider Variety Editor at Large JoJo Siwa is reuniting with “Dance Moms” creator Jeff Collins to create a new docuseries looking at the star’s personal and professional life. The untitled unscripted series will come from Collins’ Resilient Content, which he recently launched as part of an overall deal at Sony Pictures Television – Nonfiction. News of the new series comes as Siwa is set to release a new EP, “Guilty Pleasure,” on July 12.
Jeff Collins Jojo Siwa Michael Schneider dance Pop stars audience Sony Music Features
variety.com
39%
980
‘Dance Moms’ Creator Jeff Collins Launches New Company, Partners With Sony Pictures TV’s Nonfiction Unit (EXCLUSIVE)
Michael Schneider Variety Editor at Large Veteran unscripted producer Jeff Collins (“Dance Moms”) has sealed an overall deal with Sony Pictures Television – Nonfiction. Under the pact, Collins and his newly launched Resilient Content shingle will focus on creating unscripted programming and developing formats for broadcast, cable and streaming.
Jeff Collins Michael Schneider Aaron Saidman Entertainment relationships audience record president track Sony
deadline.com
48%
545
Fox Upfront: Here’s What Happened At The Hammerstein Ballroom
Lego Masters host Will Arnett kicked off the 2024 Fox Upfront by introducing most of the celebrity players for the new season, including Jon Hamm, Olivia Culpo, Tom Brady and of course Rob Lowe, who he introduced as coming straight from St. Elmo’s Fire.
Olivia Culpo Jon Hamm Michael Strahan Tom Brady Gordon Ramsay Rob Lowe Rob Wade Jeff Collins Joel Machale Will Arnett Brand Partnerships Erin Andrews New York show stage information Provident UPS Sporting
variety.com
60%
364
Fox’s New Ad-Sales Chief Will Tout Tom Brady, Super Bowl LIX in TV Upfront
Brian Steinberg Senior TV Editor Fox Corp. has slimmed down since it sold the bulk of its cable and studio assets to Walt Disney Co. in 2019, but its new head of ad sales is eager to take on bigger rivals.
Tom Brady Fox Corp Jeff Collins Marianne Gambelli Brian Steinberg-Senior audience record testing Football Bowling Markets
deadline.com
60%
393
Fox News Media Names New Ad Sales Leadership Team
Trey Gargano has been promoted to executive vice president of as sales for all Fox News Media platforms.
Fox Corp Jeff Collins Warner Media Atlanta Chicago city Detroit president information Digital google Provident Enterprise
variety.com
95%
225
Trey Gargano Takes Reins at Fox News Ad Sales
Brian Steinberg Senior TV Editor Trey Gargano has been named executive vice president of ad sales, taking the reins of the outlet’s efforts to drive millions of dollars in advertising revenue at a time when Madison Avenue has seemed more ambivalent about news content. Additionally, Ryan Roelle has been promoted to senior vice president of national sales, and will focus on endemic and national advertising in addition to leading linear and digital sales across the country.
Fox Corp Jeff Collins Brian Steinberg-Senior Ad Sales Fox Weather Chicago hallmark reports president country Digital Markets
variety.com
40%
103
Fox Charts Upfront Week Return to Theatrical Venue
Brian Steinberg Senior TV Editor Fox Corp. is getting traditional for TV’s Upfront Week. After experimenting in the last few years with smaller venues for its annual upfront presentation, the company has chosen a more theatrical venue for its showcase.
Fox Corp Jeff Collins Brian Steinberg-Senior county Collin Indiana Netflix show president wellness community Markets
deadline.com
85%
655
Fox Sets Date For Annual Upfront Presentation
Fox will hold its 2024 upfront event on Monday, May 13, returning to the Hammerstein Ballroom at The Manhattan Center, and hosted by president of Advertising Sales, Marketing and Brand Partnerships, Jeff Collins.
Jeff Collins Brand Partnerships president information innovations google Provident Enterprise Fox
deadline.com
82%
780
Fox News Plugs Its Wares And Hollywood Appeal Of Fox Nation To Upfront Buyers, But Glides Past Profit Center Of Prime-Time Opinion Shows
Fox News Media waved its banner during the Fox upfront Monday afternoon in New York, plugging a wide array of platforms but notably gliding past its main profit center in prime time.
Donald Trump Tucker Carlson Jeff Collins Kevin Costner Dana Perino Kelsey Grammer Fox Nation Dan Ackroyd New York Hollywood county Ware show reports google Waves Enterprise
variety.com
59%
216
After Tucker Carlson Exits Fox News, Advertisers Start to Return to 8 p.m. Slot
Brian Steinberg Senior TV Editor Tucker Carlson is out at 8 p.m. on Fox News Channel, and the network hopes that a host of blue-chip advertisers that for years avoided his controversial hour will soon come back in. Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by Gillette and Secret underarm deodorant. Also showing up in commercial breaks: Novo Nordisk’s trendy medication Ozempic, and Scotts Miracle-Gro.
Tucker Carlson Fox Corp Jeff Collins Brian Steinberg-Senior show audience 2020 president country Gillette advertisers
variety.com
77%
917
Fox News Sharpens Lifestyle TV Pitch for Madison Avenue
Brian Steinberg Senior TV Editor Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld. In a meeting with advertisers slated to be held Tuesday, executives at the Fox Corp.-backed operation, will spotlight a growing array of lifestyle content, while continuing to nod to the political programming that draws some of its networks’ biggest audiences. Among the Fox News Media executives scheduled to be on hand were Suzanne Scott, the CEO, and Jay Wallace, president and executive editor. “If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.”
Tucker Carlson Sean Hannity Fox Corp Greg Gutfeld Jeff Collins Laura Ingraham Kevin Costner Madison Avenue Suzanne Scott Jay Wallace Brian Steinberg-Senior Entertainment show audience president sports CEO
variety.com
36%
245
Netflix, Disney+ Plan to Sell Ads, But Fox Nation Already Has Some
Brian Steinberg Senior TV EditorStreaming outlet Fox Nation is already running the commercials its larger rivals say they want to sell.Big subscription-based streamers like Netflix and Disney+ have caught the attention of Madison Avenue with recent announcements about launching ad-supported tiers for their services. Fox Nation, a smaller streaming outlet that is part of Fox News Media, has quietly opened some of its selections for advertisers.Subscribers who recently streamed “Duck Family Treasure,” a new special that stars members of the Robertson family from the long-running series “Duck Dynasty,” likely saw something that people who binge-watch often don’t: commercials appearing in the bottom third of the screen while the action continued above them.
Jeff Collins Fox Nation Brian Steinberg-Senior Netflix show
variety.com
70%
982
Fox Unveils Ad Tech to Match Advertisers With Expanding Fox News Content
Brian Steinberg Senior TV EditorFox Corporation wants Madison Avenue to understand that Fox News doesn’t always mean hard-news content.As the company’s biggest generator of operating profit expands into weather news and lifestyle shows, its ad-tech division is offering new tools aimed at helping advertisers find the exact types of digital content they want to support. Fox Corp.
Fox Corp Jeff Collins Fox Weather New York Los Angeles show Digital advertisers
variety.com
81%
445
TikTok Adds New Parental Controls to Restrict Teens’ App Usage, Will Disable DMs for Users 16 and Under
By Todd Spangler
Jeff Collins Music and

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