Fox News Plugs Its Wares And Hollywood Appeal Of Fox Nation To Upfront Buyers, But Glides Past Profit Center Of Prime-Time Opinion Shows
deadline.comFox News Media waved its banner during the Fox upfront Monday afternoon in New York, plugging a wide array of platforms but notably gliding past its main profit center in prime time.
Opinion shows like the one hosted by the recently ejected Tucker Carlson got only a glancing mention during the 7-minute segment.
Carlson’s stunning exit earlier this spring has led to a steep and immediate drop in ratings for his former hour, though of course Fox News Channel makes a large share of its profits from distribution fees rather than relying as heavily on advertising as lower-rated rivals.
Jeff Collins, EVP of ad sales for the news division, brought onstage veteran hosts Bill Hemmer and Dana Perino. After touching on the Fox News Channel, they took ad buyers on a briskly paced tour of divisions devoted to business, weather, audio and digital news.
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