Fox Upfront: Here’s What Happened At The Hammerstein Ballroom
deadline.comLego Masters host Will Arnett kicked off the 2024 Fox Upfront by introducing most of the celebrity players for the new season, including Jon Hamm, Olivia Culpo, Tom Brady and of course Rob Lowe, who he introduced as coming straight from St.
Elmo’s Fire. What else happened at the presentation in the Hammerstein Ballroom in New York City? Read on. -Michael Strahan and Gordon Ramsay kicked off the show in the theater-in-the-sound setting, and it took all of 20 seconds before Ramsay dropped his first f-bomb (over how he promised that everyone would have chairs this year.
Apparently, they did). The duo riffed about their pairing as hosts and Ramsay cussed some more before they brought out Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships. “The Fox portfolio is designed to drive maximum impact for your brand,” he said in a statement that absolutely no one has ever heard before at a NY upfront.
The network’s ad-support audience is up 15 percent, he added, while 18-49 viewers are up a “massive” 33%. -Hamm took center stage to quickly tout the network’s animation lineup, including the second season of his show Grimsburg.
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