Brian Steinberg Senior TV EditorStreaming outlet Fox Nation is already running the commercials its larger rivals say they want to sell.Big subscription-based streamers like Netflix and Disney+ have caught the attention of Madison Avenue with recent announcements about launching ad-supported tiers for their services.
Fox Nation, a smaller streaming outlet that is part of Fox News Media, has quietly opened some of its selections for advertisers.Subscribers who recently streamed “Duck Family Treasure,” a new special that stars members of the Robertson family from the long-running series “Duck Dynasty,” likely saw something that people who binge-watch often don’t: commercials appearing in the bottom third of the screen while the action continued above them.
More of the ads — from Camping World, a specialist in selling recreational vehicles — are on the way. After launching the first five episodes of the series, Fox Nation is set to unveil five more this Sunday.
Camping World ads will appear. In addition to the Fox Nation promotions, Camping World also sponsored a one-hour “Duck Family Treasure” special on Fox News Channel last Sunday.
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