Fox Corp. Ad Sales Reorg Sees Handful Of Senior Exec Hires As Well As Layoffs Affecting A Handful Of Staffers

deadline.com:

Fox Corp. has reorganized its ad sales, marketing and brand partnerships group, announcing several senior exec hires but also cuts of about 3% of the workforce in the unit.

In announcing what he called a “strategic realignment,” Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships Jeff Collins said it will help Fox better serve advertisers in a changing marketplace.

Along with select new additions to the team (alums of Warner Bros. Discovery, DirecTV and Motionworks), a handful of employees are departing the company, a person familiar with the realignment told Deadline. “The new structure reimagines a modern-day sales organization,” Collins said. “It’s designed to strengthen our team’s ability to deliver next-level results for our advertisers by deepening their connection to our loyal audiences and the ‘can’t miss’ moments across Fox’s sports, news and entertainment properties.” Collins, after presiding over sales efforts at Fox News, was promoted last January to the top overall sales role at Fox Corp.

The reshuffling bears some resemblance to a revamp put in place earlier this month by NBCUniversal, which also resulted in a handful of staff departures but includes staffing up in emerging business areas.