Lachlan Murdoch Doesn’t See Outcome Of Presidential Race Affecting Fox’s Ad Outlook; “Tidal Wave” Of 2024 Political Spending Long Ago Surpassed 2020
deadline.comFox Corp. CEO Lachlan Murdoch says the company’s advertising outlook will not be affected by the outcome of the presidential campaign.
Asked on the company’s quarterly earnings call with Wall Street analysts about the Donald Trump-Kamala Harris presidential race, Murdoch initially joked, “That’s a tough one – what’s going to happen tomorrow?
I don’t know.” Considering the matter more sincerely, he went on to say, “I don’t think it would impact us. In the market that we’re seeing, we’re seeing a tremendous amount of growth and health.” Prior to the call, Fox reported better-than-expected results for its fiscal 2025 first quarter, highlighted by 11% year-on-year growth in advertising.
The current political season has brought a “tidal wave” of revenue, Murdoch said. And yet, he noted, “This cycle is different in some significant ways from four years ago,” he said.
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