Fox’s New Ad-Sales Chief Will Tout Tom Brady, Super Bowl LIX in TV Upfront
variety.comBrian Steinberg Senior TV Editor Fox Corp. has slimmed down since it sold the bulk of its cable and studio assets to Walt Disney Co.
in 2019, but its new head of ad sales is eager to take on bigger rivals. Fox arrives at the start of the industry’s annual “upfront” market with the 2025 Super Bowl broadcast and football great Tom Brady among its offerings.
Brady is expected to begin a much-anticipated stint as an announcer for Fox’s NFL season in the fall, and Fox is already “engaged” in talks for Super Bowl advertising, says Jeff Collins, who was named president of advertising sales in January of this year, replacing veteran Marianne Gambelli.
He doesn’t think a media company has to be a giant to win in the current market. “A lot of the competitive set over the course of the last four or five years has looked to get bigger at all costs,” he says during an interview, alluding to a series of mergers and acquisitions across the sector, such as the combination of Discovery and Warner or Amazon’s purchase of MGM.
Read more on variety.com
