Trey Gargano Takes Reins at Fox News Ad Sales
variety.comBrian Steinberg Senior TV Editor Trey Gargano has been named executive vice president of ad sales, taking the reins of the outlet’s efforts to drive millions of dollars in advertising revenue at a time when Madison Avenue has seemed more ambivalent about news content.
Additionally, Ryan Roelle has been promoted to senior vice president of national sales, and will focus on endemic and national advertising in addition to leading linear and digital sales across the country.
She will report to Gargano and continue to be based in Chicago. Gargano fills in a role that was previously held by Jeff Collins, who was recently named president of ad sales, marketing and brand partnerships for Fox Corp.
During Collins’ tenure, Fox News worked to broaden its appeal to sponsors by delving into documentary series and lifestyle-centered programming that offered an alternative to the hot politics talk that is such a hallmark of its schedule.
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