Fox Execs Highlight The Impact Of Fans Beyond The Realm Of Sports

deadline.com:

EXCLUSIVE: While Fox Corp.‘s sports division is known for generating fan engagement, the company is increasingly aiming to showcase its capabilities across the board in leveraging fandom.

At CES in Las Vegas this week, four senior execs at the company laid out that strategy for a crowd of high-level advertisers at a luncheon panel discussion attended by Deadline.

Jeff Collins, President of Ad Sales, Marketing and Brand Partnerships, moderated the session, kicking off with some high-level thoughts and internal research showing the impact of fans. “Fandom really exists across our portfolio,” he said. “When anybody thinks of fans, the think immediately of sports.

But anyone who knows Fox News knows there are rabid fans of Fox News out there. We see it in entertainment with shows like The Masked Singer.” Tubi, he added, “is one of the only streaming services out there that has fans of the platform itself.” Brand favorability increases with greater fan interest, Collins noted, citing the internal data. “That’s really important because people come to fans for recommendations,” he said.