Fox News Sharpens Lifestyle TV Pitch for Madison Avenue
variety.comBrian Steinberg Senior TV Editor Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld.
In a meeting with advertisers slated to be held Tuesday, executives at the Fox Corp.-backed operation, will spotlight a growing array of lifestyle content, while continuing to nod to the political programming that draws some of its networks’ biggest audiences.
Among the Fox News Media executives scheduled to be on hand were Suzanne Scott, the CEO, and Jay Wallace, president and executive editor. “If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.” Fox makes its pitch to Madison Avenue as part of the “upfront,” the annual sales session during which big U.S.
media companies try to sell the bulk of their ad inventory ahead of their next programming cycles. This year, Fox is under some scrutiny, thanks to a $1.6 billion defamation lawsuit slated to go to trial in April that has called into question the credibility of some Fox News personalities and executives.
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