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Brian Steinberg Senior TV Editor Warner Bros. Discovery has chosen a homegrown team to lead the company’s ad-sales staff into an increasingly complex era. Ryan Gould and Robert Voltaggio, two senior sales executives who have worked at the media conglomerate for more than a decade, will join to manage efforts to connect advertisers to everything from the Max streaming service to cable networks such Food Network and CNN.

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Warner Bros. Discovery Names Ryan Gould And Bobby Voltaggio Presidents Of U.S. Ad Sales

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

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Warner Bros. Discovery Ad Chief Jon Steinlauf To Exit

Jon Steinlauf, who navigated waves of corporate mergers in recent years en route to becoming head of U.S. ad sales at Warner Bros. Discovery, is leaving the company later this year.

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Jon Steinlauf, Warner Bros. Discovery’s U.S. Ad Sales Chief, to Exit

Brian Steinberg Senior TV Editor Jon Steinlauf, an industry veteran who has supervised ad sales for Warner Bros. Discovery since it was formed in 2022 as well as several of its predecessor companies, including the Scripps cable networks, will leave the company later this year.

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Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden

Brian Steinberg Senior TV Editor The television industry’s annual “upfront” is usually a place where advertisers get to preview new series and specials, not blockbuster movies, so NBC raised eyebrows Monday when one of the first previews it showed to an audience at Radio City Music Hall was of the coming Universal film “Wicked.” NBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story legacy across film, TV and streaming.” Movies and premium cable series from HBO and Showtime used to be something traditional TV advertisers got their hands on only after they had made their way through theaters and pay-TV windows. Now, as a batch of this year’s upfront showcases reveal, they are increasingly being dangled before Madison Avenue as a major reason to support TV companies.

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At Rebooted TV Upfronts, The Show Must Go On

Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the upfronts, a decades-old industry ritual revitalized by a new push into streaming ads.

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Warner Bros. Discovery Hires Canoe Ventures CEO David Porter as Head of Ad Sales Research

Todd Spangler NY Digital Editor David Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as head of ad sales research, data and insights. Porter reports to Jon Steinlauf, Warner Bros.

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Warner Bros. Discovery Gets Jump On Upfront Season, Confirming May Presentation To Advertisers In New York

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden.

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Warner Bros. Discovery Plans New York Upfront Event for May 15

Brian Steinberg Senior TV Editor In an era when advertisers can buy digital inventory at any time they wish, does the media industry still need an “upfront” sales session? Warner Bros. Discovery believes it does. The media conglomerate said Thursday that it plans to hold a presentation for advertisers at 10 a.m.

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Steve Huffman, Albert Cheng, Rita Ferro to Join Variety Entertainment Summit at CES

William Earl The Variety Entertainment Summit returns to CES on Jan. 10 at the Aria featuring a day of panels and keynote conversations.

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Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.

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Warner Bros. Discovery Restructures Ad-Sales Staff

Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.

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In The Shadow Of The Strike, Linear Networks Struggle With Scripted & Stars At Upfronts, Turn To News & Sports

“This is not exactly the show we expected to do today,” said Warner Bros Discovery ad boss Jon Steinlauf in opening his company’s second Upfronts presentation as a merged company.

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Warner Bros. Discovery 2023 Upfront Takeaways: Zaslav Sits This One Out, Talent Shifts from Stage to Screen and Max Is the Real Star

Jennifer Maas TV Business Writer Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday. While the presentation covering HBO, Max, CNN, Food Network, HGTV, Discovery and more Warner Bros. Discovery brands was shorter than last year’s show (which was the company’s first since the merger that created it last April) the tight 90-minute presentation still covered each of its key divisions. Albeit, with much less sizzle, with no stars in attendance amid the writers strike. “Let me just start by saying I am hopeful that a fair resolution is found soon with the writers,” HBO and Max chief Casey Bloys said, adding that he hopes for a return of talent to the stage, “making this a far more entertaining show” compared to “me and my clips.”

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Karen Grinthal, Veteran Ad Exec, to Exit Warner Bros. Discovery

Brian Steinberg Senior TV Editor Karen Grinthal, a veteran ad-sales executive who has long represented cable’s Food Network and other properties to Madison Avenue, is set to retire from her post. Grinthal, who has worked at Scripps and then Discovery Communications for years, was recently named part of the new senior ad-sales executive team at Warner Bros. Discovery. Grinthal was named in July to be one of three top executives overseeing linear and digital sales for cable networks reporting in to Jon Steinlauf, head of U.S. ad sales for the company. Grinthal was assigned to supervise linear and digital sales and revenue for Food Network, TLC, TBS Entertainment, OWN, Cooking Channel, Cartoon Network and WB Syndication.

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Warner Bros Discovery Finalizes Ad Sales Exec Team Reporting To Jon Steinlauf

As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.

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Warner Bros Discovery Ad Chief Jon Steinlauf Declines To Address Reports Of Aggressive Upfront Pricing Asks, Notes “Complexity” Of Merged Company’s “Different Paradigm”

Jon Steinlauf, Warner Bros Discovery’s Chief U.S. Advertising Sales Officer declined to offer an update on the company’s upfront ad sales progress during Credit Suisse’s 24th Annual Communications Conference.

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Jennifer Hudson Kicks Off Warner Bros. Discovery Upfront With Chip & Joanna Gaines, 90 Day Fiancé’s Shaun Robinson, Anderson Cooper & Bobby Flay

Jennifer Hudson, host of the forthcoming eponymous Warner Bros. Unscripted TV daytime talk show kicked things off at Warner Bros. Discovery’s Upfront with some help from Discovery and CNN stars.

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Warner Bros. Discovery Aims to Use Sports to Snatch Primetime Ad Dollars From Broadcasters

Brian Steinberg Senior TV EditorAfter buying WarnerMedia from AT&T, the company now known as Warner Bros. Discovery has a new acquisition target: primetime ad dollars that have been going to ABC, CBS, NBC and Fox.The new entertainment giant has been talking to big media-buying agencies about an enhanced package of commercial inventory in top programs that encompass not only lifestyle shows from Discovery outlets like Food Network and TLC, but also sports properties from Turner Sports; movies that might turn up on TNT and TBS; and tentpole events at CNN.Traditional hits in broadcast primetime “are hard to find” in the streaming era, says Jon Steinlauf, chief U.S. advertising officer for Warner Bros.

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Warner Bros. Discovery To Host First Upfront May 18

The newly merged Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden, showcasing its combined portfolio of content, brands, franchises and talent, ad sales chief Jon Steinlauf said Monday.

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Warner Bros. Discovery Sets Unified Upfront for May 18

Brian Steinberg Senior TV EditorWarner Bros. Discovery wants to interest Madison Avenue in everything from “Full Frontal” to “90 Day Fiancé.”The newly merged media conglomerate will fold what we’re once two separate upfront presentations into one, the company said Monday, reserving May 18 for a.showcase of both the Warner and Discovery properties as part of a unified portfolio.The new event essentially takes over the spot in May’s upfront week preciously occupied by WarnerMedia.

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