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31.07.2023 / 14:47

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Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.

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Warner Bros. Discovery Restructures Ad-Sales Staff

Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.

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In The Shadow Of The Strike, Linear Networks Struggle With Scripted & Stars At Upfronts, Turn To News & Sports

“This is not exactly the show we expected to do today,” said Warner Bros Discovery ad boss Jon Steinlauf in opening his company’s second Upfronts presentation as a merged company.

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Warner Bros. Discovery 2023 Upfront Takeaways: Zaslav Sits This One Out, Talent Shifts from Stage to Screen and Max Is the Real Star

Jennifer Maas TV Business Writer Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday. While the presentation covering HBO, Max, CNN, Food Network, HGTV, Discovery and more Warner Bros. Discovery brands was shorter than last year’s show (which was the company’s first since the merger that created it last April) the tight 90-minute presentation still covered each of its key divisions. Albeit, with much less sizzle, with no stars in attendance amid the writers strike. “Let me just start by saying I am hopeful that a fair resolution is found soon with the writers,” HBO and Max chief Casey Bloys said, adding that he hopes for a return of talent to the stage, “making this a far more entertaining show” compared to “me and my clips.”

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Karen Grinthal, Veteran Ad Exec, to Exit Warner Bros. Discovery

Brian Steinberg Senior TV Editor Karen Grinthal, a veteran ad-sales executive who has long represented cable’s Food Network and other properties to Madison Avenue, is set to retire from her post. Grinthal, who has worked at Scripps and then Discovery Communications for years, was recently named part of the new senior ad-sales executive team at Warner Bros. Discovery. Grinthal was named in July to be one of three top executives overseeing linear and digital sales for cable networks reporting in to Jon Steinlauf, head of U.S. ad sales for the company. Grinthal was assigned to supervise linear and digital sales and revenue for Food Network, TLC, TBS Entertainment, OWN, Cooking Channel, Cartoon Network and WB Syndication.

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Warner Bros Discovery Finalizes Ad Sales Exec Team Reporting To Jon Steinlauf

As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.

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Warner Bros Discovery Ad Chief Jon Steinlauf Declines To Address Reports Of Aggressive Upfront Pricing Asks, Notes “Complexity” Of Merged Company’s “Different Paradigm”

Jon Steinlauf, Warner Bros Discovery’s Chief U.S. Advertising Sales Officer declined to offer an update on the company’s upfront ad sales progress during Credit Suisse’s 24th Annual Communications Conference.

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Jennifer Hudson Kicks Off Warner Bros. Discovery Upfront With Chip & Joanna Gaines, 90 Day Fiancé’s Shaun Robinson, Anderson Cooper & Bobby Flay

Jennifer Hudson, host of the forthcoming eponymous Warner Bros. Unscripted TV daytime talk show kicked things off at Warner Bros. Discovery’s Upfront with some help from Discovery and CNN stars.

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Warner Bros. Discovery Aims to Use Sports to Snatch Primetime Ad Dollars From Broadcasters

Brian Steinberg Senior TV EditorAfter buying WarnerMedia from AT&T, the company now known as Warner Bros. Discovery has a new acquisition target: primetime ad dollars that have been going to ABC, CBS, NBC and Fox.The new entertainment giant has been talking to big media-buying agencies about an enhanced package of commercial inventory in top programs that encompass not only lifestyle shows from Discovery outlets like Food Network and TLC, but also sports properties from Turner Sports; movies that might turn up on TNT and TBS; and tentpole events at CNN.Traditional hits in broadcast primetime “are hard to find” in the streaming era, says Jon Steinlauf, chief U.S. advertising officer for Warner Bros.

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Warner Bros. Discovery To Host First Upfront May 18

The newly merged Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden, showcasing its combined portfolio of content, brands, franchises and talent, ad sales chief Jon Steinlauf said Monday.

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Warner Bros. Discovery Sets Unified Upfront for May 18

Brian Steinberg Senior TV EditorWarner Bros. Discovery wants to interest Madison Avenue in everything from “Full Frontal” to “90 Day Fiancé.”The newly merged media conglomerate will fold what we’re once two separate upfront presentations into one, the company said Monday, reserving May 18 for a.showcase of both the Warner and Discovery properties as part of a unified portfolio.The new event essentially takes over the spot in May’s upfront week preciously occupied by WarnerMedia.

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Discovery Closes $43 Billion Acquisition of AT&T’s WarnerMedia

Jennifer Maas TV Business WriterDiscovery completed its $43 billion acquisition of WarnerMedia from AT&T on Friday to form new company Warner Bros. Discovery.WarnerMedia owns HBO, HBO Max, CNN, Warner Bros., DC Films, New Line Cinema, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports and Rooster Teeth, among other brands, and is part owner of the CW Network along with Paramount.Discovery is the parent of Discovery Plus, Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, Science Channel and OWN (Oprah Winfrey Network).Here is the new leadership structure for Warner Bros.

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Jon Steinlauf to Oversee Warner Bros. Discovery U.S. Ad Sales

Brian Steinberg Senior TV EditorJon Steinlauf will oversee U.S. ad sales for the new Warner Bros.