Omnicom: Last News

Brian Steinberg Senior TV Editor The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global to help advertisers understand how audiences are consuming content across various media platforms.

Brian Steinberg Senior TV Editor Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is better equipped to handle some of the big challenges facing the industry in the not-too-distant future. In era when creating content that gets passed along to consumers in viral fashion is easier than ever thanks to artificial intelligence, said John Wren, Omnicom’s CEO, “every company in our business needs to make investments to stay at the cutting edge of that.” Advertisers increasingly need real-time data about how commercials are performing and how consumers are reacting to them, said Philippe Krakowsky, Interpublic’s CEO, and a combined entity will be better able to provide all of that.

Omnicom is acquiring Interpublic in an all-stock deal that will reshape the advertising and marketing sectors, creating the world’s largest ad firm.

Brian Steinberg Senior TV Editor Omnicom Group is in advanced negotiations to acquire direct U.S. rival Interpublic Group in a deal that could merge two Madison Avenue giants and fundamentally recalibrate the advertising industry as it grapples with the ongoing decline of many of its traditional practices. The two companies could announce as early as Monday that Omnicom plans to purchase Interpublic in an all-stock deal that could value the latter at between $13 billion and $14 billion without debt, according to a person familiar with the situation.

Brian Steinberg Senior TV Editor The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T, State Farm, Home Depot and Gatorade. There was good reason. Optimum Sports, a media agency that specializes in sports properties and is part of ad giant Omnicom Group, had quietly snatched up 35% of advertising time during the game, a record setter in terms of viewership for women’s sports and the latest example of how interest in female players and the leagues in which they play is booming.

Brian Steinberg Senior TV Editor Linda Rene once proved instrumental in weaving blue-chip advertisers like Anheuser-Busch and General Motors into a fledgling CBS reality competition called “Survivor.” Two decades later, she is planning to get off the island. Rene, an advertising-sales veteran who has worked at CBS for more than four decades, helped expand an industry practice known as product placement and was pivotal in crafting new deals that not only had advertisers providing vehicles and beverages as set dressing, but weaving their products into a show in ways that made them as prominent as some of the cast members.

Brian Steinberg Senior TV Editor AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns the AMC, BBC America and We TV cable networks, among others, says it has enabled programmatic ad buying on three of its linear outlets after a successful pilot last month.

Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.

Patrick Frater Asia Bureau Chief NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners. The move was announced on Tuesday at the Cannes Lions advertising convention in Cannes, France.International partners include Atresmedia from Spain, Bell Media from Canada, Channel 4 from the U.K., Mediaset from Italy, Seven West Media from Australia, Sky Media from the U.K., Italy and Germany, and Talpa from the Netherlands, TF1 Pub of France, Japan’s Tokyo Broadcasting Systems and Omnicom Media Group. “By bringing together leading local broadcasters and publishers across the world, NBCUniversal seeks to enhance the premium video ecosystem and build the foundation for greater industry advancement and collaboration at an international level, across data and identity, activation and automation, ad innovation, and measurement,” NBCUniversal explained in a statement.

Brian Steinberg Senior TV Editor Seven of the biggest media-buying agencies on Madison Avenue and Roku have joined a media-industry effort that aims to count TV audiences in new ways. Dentsu, WPP’s GroupM, Horizon Media, Interpublic Group’s IPG Mediabrands, Omnicom Group’s Omnicom Media Group, Publicis Media and RPA have all lent counsel to the U.S. Joint Industry Committee, a consortium formed in January led by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and their Open AP joint venture that hopes to vet and certify a dizzying array of audience-measurement technologies that have come to market in recent months.  Along with Roku, Hallmark Media and the industry group Video Advertising Bureau, the companies have issued a new set of minimum requirements for acceptance of several new measurement technologies that TV networks would like to implement more quickly.

Brian Steinberg Senior TV EditorWarner Bros. Discovery wants to interest Madison Avenue in everything from “Full Frontal” to “90 Day Fiancé.”The newly merged media conglomerate will fold what we’re once two separate upfront presentations into one, the company said Monday, reserving May 18 for a.showcase of both the Warner and Discovery properties as part of a unified portfolio.The new event essentially takes over the spot in May’s upfront week preciously occupied by WarnerMedia.