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12.06.2024 / 16:25

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Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars

Brian Steinberg Senior TV Editor After a career spent tackling some of the most challenging roles in Hollywood in films such as “Motherless Brooklyn,” “Fight Club’” and “American History X,” Edward Norton has started to work in TV. Norton is doing his work behind the camera, but it could make him and his colleagues some of the medium’s most influential. EDO, an analytics company he co-founded with economist and entrepreneur Daniel Nadler, has in the past year struck alliances with Netflix, Disney, Amazon, TelevisaUnivision, Nielsen and Paramount Global, among others.

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Paramount Ad Chief John Halley Embraces The “Refreshing Practicality” Of Pitching Upfront Buyers As Corporate Intrigue Swirls

Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major holding companies in the ad business, when big news crossed the wire.

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Paramount Offers EDO, Mastercard Data for TV Ad Deals

Brian Steinberg Senior TV Editor Paramount Global said it would bake a new suite of data into all ad deals “at no additional cost” that examines whether a commercial spurred a consumer to take a particular action, a measure known as “attribution” that is gaining new sway on Madison Avenue as marketers struggle to determine the effectiveness of their paid media pitches. Paramount said it would offer data from both Mastercard and EDO, a start-up founded in part by actor Ed Norton, that will help clients examine “outcomes,” such as a visit to a marketer’s web site or showroom, or a consumer search for a product being advertised.

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Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global

Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global.

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Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit (EXCLUSIVE)

Brian Steinberg Senior TV Editor Jo Ann Ross, the first woman to run a broadcast TV network’s ad-sales efforts and one of the last senior ad-sales executives in the TV industry to hold direct relationships with advertisers when primetime broadcast programs were seen as the primary venue for Madison Avenue’s dollars, is leaving the industry, stepping down from her role as chairman of Paramount Global‘s ad sales division at the end of April. Ross had already stepped back from day to day duties, ceding that role to John Halley, who was named president of ad sales for the company in 2022.

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Paramount Completes Exec Shuffle Atop Sports Ad Sales Group, With Ryan Briganti Succeeding Retiring John Bogusz

Veteran Paramount Global ad exec Ryan Briganti has been tapped as the company’s head of sports ad sales, replacing John Bogusz, who recently retired.

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Paramount Makes New Moves to Lure Small-Business Advertisers

Brian Steinberg Senior TV Editor Paramount Global set a new senior vice president over its efforts to win small-and-medium-sized advertisers, another nod of the growing importance of non-traditional market segments to the business of TV, which has long relied on just Madison Avenue’s biggest residents. Paramount named Emily Huo as its senior vice president of “SMB Advertising.” The category often includes entrepreneurial digital advertisers and regional and local marketers who in the past found national TV too broad or, more likely than not, too expensive. In the streaming era, however, smaller advertisers can run pitches aimed at narrower slices of geography or specific consumer niches.

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Paramount Won’t Return to TV’s Upfront Week in New York

Brian Steinberg Senior TV Editor Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue. The New York owner of CBS, the Paramount movie studio and the Nickelodeon kids-cable outlet plans a second year of individual meetings with media buyers and advertisers for its outreach during the industry’s “upfront” sales market, and will not return to the more formal, glitzy presentation that has long been a staple of the period.

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Linda Rene, CBS Veteran Who Paired Big Brands With ‘Survivor’ and More, Plans to Exit

Brian Steinberg Senior TV Editor Linda Rene once proved instrumental in weaving blue-chip advertisers like Anheuser-Busch and General Motors into a fledgling CBS reality competition called “Survivor.” Two decades later, she is planning to get off the island. Rene, an advertising-sales veteran who has worked at CBS for more than four decades, helped expand an industry practice known as product placement and was pivotal in crafting new deals that not only had advertisers providing vehicles and beverages as set dressing, but weaving their products into a show in ways that made them as prominent as some of the cast members.

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Paramount Global Wraps TV Upfront Pitch Well Before Rivals Launch Their Big Shows

Brian Steinberg Senior TV Editor Getting to Carnegie Hall requires, as the old joke goes, practice, practice practice. Walking away, it would seem, is significantly easier. Paramount Global, a media company that has over the past decades come to emblematize the entertainment industry’s annual “upfront” sales session in no small part because of its presentations at the New York landmark, this year surprised many by walking away from holding one. Chances are the company won’t be returning in the near future. “We are not going to go back to the old way of doing things,” says John Halley, Paramount’s president of advertising, in an interview.

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Former Scottish Child Abuse Inquiry lawyer charged with sex offences

A former junior counsel to the Scottish Child Abuse Inquiry has been charged with sex offences.

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Paramount Global Begins New Round Of Layoffs, Focused In Ad Sales Group

EXCLUSIVE: Layoffs are under way at Paramount Global, with several dozen employees expected to leave the company today, insiders have confirmed to Deadline.

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Information About John Halley

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