John Bogusz: Last News

Brian Steinberg Senior TV Editor Jo Ann Ross, the TV industry’s first female ad-sales chief, will take a new chairman role at Paramount Global, while John Halley will take on the position of president, overseeing U.S. sales — a major transition at the media company that aims to merge Ross’ close contact with clients with Halley’s expertise in new forms of digital advertising. Halley will report directly to Paramount Global’s CEO, Bob Bakish, while Ross will “provide her expertise and experience in a strategic advisory role to ensure a smooth transition,” the company said in a statement. Ross has been a trailblazer in the TV industry, taking over ad sales for the former CBS Corp. after the departure of Joe Abruzzese in 2002, when he exited to join Discovery Communications. Since that time, Ross has formed one of the most durable ad-sales teams in TV, with executives like Chris Simon, John Bogusz, Linda Rene and Joe Mina staying with her for years. That team is expected to stay at the company at present, according to a person familiar with the matter.

Brian Steinberg Senior TV Editor Jo Ann Ross, the first woman to run a broadcast TV network’s ad-sales efforts and one of the last senior ad-sales executives in the TV industry to hold direct relationships with advertisers when primetime broadcast programs were seen as the primary venue for Madison Avenue’s dollars, is leaving the industry, stepping down from her role as chairman of Paramount Global‘s ad sales division at the end of April. Ross had already stepped back from day to day duties, ceding that role to John Halley, who was named president of ad sales for the company in 2022.

Veteran Paramount Global ad exec Ryan Briganti has been tapped as the company’s head of sports ad sales, replacing John Bogusz, who recently retired.

Brian Steinberg Senior TV Editor Selling commercials for the Super Bowl, once one of the least complicated processes in modern media is growing infinitely more complex. In 2024, Paramount Global will air Super Bowl LVIII on CBS and, in a first, on a separate kids-focused broadcast on Nickelodeon. In doing so, the company has created a few new wrinkles that TV networks in charge of televising the game typically don’t have to face.

CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons.