Brian Steinberg Senior TV Editor AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts.
The company, which owns the AMC, BBC America and We TV cable networks, among others, says it has enabled programmatic ad buying on three of its linear outlets after a successful pilot last month.
It marks what is believed to be the first time live, linear ad inventory can be bought through programmatic means, in which the purchase of ad time is governed by real-time bidding as well as delineations built into algorithms.
AMC is working with FreeWheel, a global technology platform for the TV advertising industry, The Trade Desk, an ad-technology that has a specialty in the programmatic space, and Canoe Ventures.
Read more on variety.com