Evan Adlman: Last News

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes.

Brian Steinberg Senior TV Editor AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns the AMC, BBC America and We TV cable networks, among others, says it has enabled programmatic ad buying on three of its linear outlets after a successful pilot last month.

Brian Steinberg Senior TV Editor Evan Adlman, a sales executive who has helped develop many of AMC Networks’ advanced advertising initiatives in recent years, will take oversight of the company’s digital and national sales teams under an overhaul of the team. Adlman will become executive vice president of commercial sales and revenue operations. In this new role, he will oversee national sales, linear and digital operations, the FAST/AVOD business team, programmatic sales and advanced advertising. Todd Schwartzman and Tony Song, will lead national sales under his aegis, while Marisa Simon, will lead the linear and addressable operations teams. AMC Networks makes the change as most TV companies are getting ready for the industry’s annual “upfront” sales session, when media companies hope to sell the bulk of their commercial inventory for their next cycle of programming. Adlman will report to Kim Kelleher, who was recently named AMC Networks’ chief commercial officer.

Brian Steinberg Senior TV EditorAMC Networks says it plans to sell three addressable ad slots in each linear hour of original programs on its flagship cable network as well as WeTV, the latest expansion of technology that allows advertisers to hone their pitches to radiational mass TV audiences.The spots are slated to run on Comcast, Charter and Cox cable systems and have the potential to reach 35 million U.S. homes.