As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes.
While a number of programmers and ad sellers have made similar moves, AMCN Outcomes is described by the company as a “first-to-market capability” allowing advertisers to gauge the effectiveness of their campaigns.
It is based on consumer response across built into the company’s Audience+ data and insights platform, which was introduced in 2023.
The new offering was announced Tuesday at a type of tech-forward ad gathering increasingly favored by media companies. (Disney has recently slated its annual “tech-and-data showcase” at CES in Las Vegas, while NBCUniversal has hosted annual “developer conference-style” events touting its OnePlatform.) The AMC Networks breakfast event kicked off the company’s upfront sales process in New York, with similar events planned in Chicago and Los Angeles in the coming weeks.
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