Basketball: Last News

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Warner Bros. Discovery Launches Stealth Marketing Campaign Against NBA, Amazon

Brian Steinberg Senior TV Editor Warner Bros. Discovery is ready to call foul on the NBA. If the shrinking media giant has its way, athletes, influencers and others will begin to take to social media and other venues to criticize the NBA and Amazon for a new deal that will have the digital titan’s Prime Video stream dozens of professional basketball games starting in the 2025-2026 season.
variety.com

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