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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game

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Brian Steinberg Senior TV Editor The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T, State Farm, Home Depot and Gatorade.

There was good reason. Optimum Sports, a media agency that specializes in sports properties and is part of ad giant Omnicom Group, had quietly snatched up 35% of advertising time during the game, a record setter in terms of viewership for women’s sports and the latest example of how interest in female players and the leagues in which they play is booming.

The match-up drew 12.3 million viewers — more than any individual game from the 2023 World Series or 2023 Stanley Cup Finals. “We placed a huge bet, and it came up for our clients,” says Jeremy Carey, chief investment officer at Optimum Sports, in an interview.

The agency’s spend around the Women’s NCAA basketball tournament — televised by Disney’s ESPN, not the joint venture between Paramount Global and Warner Bros.

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