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WNBA Draft Reaches Largest Audience Ever, Up 374% Among Women
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deadline.comThe college basketball season may be over, but Caitlin Clark helped lead ESPN to one more audience record before going pro.
The Iowa Hawkeyes superstar was the No. 1 pick in the WNBA Draft on Monday, and 2.45M viewers tuned in to ESPN to watch her be selected by the Indiana Fever, according to Nielsen.
This is a record-smashing audience for the WNBA draft, marking the first time that the event has ever tallied over a million viewers.
The former record holder was the 2004 draft, which this year’s beat by 304%. Viewership peaked at just over 3M with just over 1M of them women.
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