Warner Bros. Discovery Plans New York Upfront Event for May 15
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variety.comBrian Steinberg Senior TV Editor In an era when advertisers can buy digital inventory at any time they wish, does the media industry still need an “upfront” sales session?
Warner Bros. Discovery believes it does. The media conglomerate said Thursday that it plans to hold a presentation for advertisers at 10 a.m.
eastern on May 15 at The Theater at Madison Square Garden, where it will call attention to media brands such as Max, Food Network, CNN, HGTV, TBS, Discovery, TLC, Bleacher Report, and Discovery+.
The ranks look to be heavier with streaming properties than traditional linear ones. “Warner Bros. Discovery has the strongest portfolio of networks, platforms, and brands in the business, delivering unparalleled scale and reach.
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