Warner Bros. Discovery Chooses Internal Team to Lead Ad Sales

variety.com:

Brian Steinberg Senior TV Editor Warner Bros. Discovery has chosen a homegrown team to lead the company’s ad-sales staff into an increasingly complex era.

Ryan Gould and Robert Voltaggio, two senior sales executives who have worked at the media conglomerate for more than a decade, will join to manage efforts to connect advertisers to everything from the Max streaming service to cable networks such Food Network and CNN.

Both executives will report to Bruce Campbell, chief revenue and strategy officer of Warner Bros. Discovery, and both will hold the title of president of U.S.

advertising sales. Gould will specialize in outreach to clients and agencies, while Voltaggio, known as “Bobby,” will play a key role in pricing and monetization efforts. “We had a very strong pool of external applicants for this role, but given the rapidly evolving advertising market, we also recognized the need to fundamentally change how we service our clients and agency partners,” said Campbell, in a prepared statement. “Ryan and Bobby have been instrumental leaders in driving our business since the merger, and are innovative, decisive, and team-oriented in all that they do.