Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S.
advertising sales officer. Big media has been carefully evaluating its advertising process and structure in an increasingly complex ad market, including a challenging upfront this year.
There’s been cyclical ad softness for months, fueled by fears of a weak economy, layered on top of a structural decline in linear television.
In the pivot to streaming, companies have been rapidly adding advertising tiers to their offerings. WBD said today its advertising agency partners will now work with dedicated WBD sales leaders for direct access to the media giant’s entire portfolio of brands, including lifestyle, entertainment, sports, news and streaming under one umbrella.
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