‘Barbie’ To Debut On Max This Fall; Warner Bros. Discovery CEO David Zaslav Takes Victory Lap On Ultimate $1 Billion-Plus Grossing Pic
deadline.com“Barbie is really important for us,” beamed Warner Bros. Discovery CEO David Zaslav on the conglom’s Q2 earnings call about the first pic to hit $1 billion under his reign.
In celebrating the pic’s success, he indicated that the movie would hit streaming service Max in the fall. However, on a long theatrical window. “We really believe in the motion picture window — let it play out…go into PVOD, take it through the windows that have worked forever (in the business).
When it goes on Max, it will have a good impact in the fall,” he said. Separately, Deadline has noticed that Barbie will hit airlines this September.
Zaslav since taking charge of Warner Bros Discovery has championed the theatrical window passionately, unlike the former Warner Bros Media administration that upset the town with their theatrical-day-and-date experiment on HBO Max during Covid.
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