Sports and news programming will be coming “soon” to Max, according to Warner Bros. Discovery CEO David Zaslav. The categories “are important.
They’re differentiators. They’re compelling,” he said on the company’s second-quarter earnings call with Wall Street analysts. “They make these platforms come alive.
If you’re on an SVOD platform and something is going on in the world and you can see it, it makes that platform really alive.
So, you will hear from us on that. Soon.” Zaslav didn’t offer any timeline for when news and sports might be added to Max, which rebranded in May from HBO Max and incorporated a large amount of programming from Discovery+, which is still offered as a stand-alone.
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