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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Max Will “Soon” Add News And Sports To Its Streaming Mix, Warner Bros. Discovery CEO David Zaslav Says, Though No Timeline Is Given

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deadline.com

Sports and news programming will be coming “soon” to Max, according to Warner Bros. Discovery CEO David Zaslav. The categories “are important.

They’re differentiators. They’re compelling,” he said on the company’s second-quarter earnings call with Wall Street analysts. “They make these platforms come alive.

If you’re on an SVOD platform and something is going on in the world and you can see it, it makes that platform really alive.

So, you will hear from us on that. Soon.” Zaslav didn’t offer any timeline for when news and sports might be added to Max, which rebranded in May from HBO Max and incorporated a large amount of programming from Discovery+, which is still offered as a stand-alone.

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