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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden

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Brian Steinberg Senior TV Editor The television industry’s annual “upfront” is usually a place where advertisers get to preview new series and specials, not blockbuster movies, so NBC raised eyebrows Monday when one of the first previews it showed to an audience at Radio City Music Hall was of the coming Universal film “Wicked.” NBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story legacy across film, TV and streaming.” Movies and premium cable series from HBO and Showtime used to be something traditional TV advertisers got their hands on only after they had made their way through theaters and pay-TV windows.

Now, as a batch of this year’s upfront showcases reveal, they are increasingly being dangled before Madison Avenue as a major reason to support TV companies.

Warner Bros. Discovery is expected to make a similar point at its upfront Wednesday morning, when executives talk to advertisers about all the Warner Bros.

films and HBO series that will be able to accept their commercials in just a few months’ time. Jon Steinlauf, the company’s chief U.S.

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