NBCUniversal Wraps Upfront Sales Process, Reporting “Modest Growth” Driven By Sports, Peacock & Digital
deadline.comNBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms.
The Comcast-owned media giant doesn’t break out specific figures for ad revenue, but the upfront marketplace overall is worth about $17.5 billion, according to a recent estimate by eMarketer.
Ad dollars are continuing to migrate from linear TV to streaming and digital. NBCU’s sports ad troops achieved the highest level of upfront commitments ever, paced by double-digit year-over-year growth in Sports Digital.
Hispanic sports ad spending, with Telemundo as the centerpiece, jumped 20%. Entertainment & News held steady with the prior year’s upfront, highlighted by strength at Bravo and in late night and news.
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