Krishan Bhatia to Exit NBCU Ad Sales

variety.com:

Brian Steinberg Senior TV Editor Krishan Bhatia, a key architect of NBCUniversal’s recent forays into new kinds of advertising revenue, is leaving the company, and has informed his direct reports of his decision to exit at the end of 2023.

Bhatia helped develop new revenue systems and infrastructure at NBCUniversal’s ad-sales unit, which for a time was very vocal about its efforts to strike e-commerce and data partnerships with advertisers.

Those were key initiatives under Linda Yaccarino, the company’s former ad-sales chief. Since her abrupt exit in May to take the reins as CEO of X, the social-media venue formerly known as Twitter, NBCU has been less vocal about its work in these areas but is said to remain strongly interested in developing work in them “Krishan has been an integral leader for NBCUniversal’s Advertising and Partnerships division, making huge contributions to the growth of our business and helping shepherd our industry forward during critical times of change,” said Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, in a statement. “In addition, he has built an outstanding team of leaders who will continue to bring us into the future.

We are so grateful for Krishan’s dedication, and wish him all the best.” Advertising Age previously reported Bhatia’s departure.