Roku Touts Its Strength With Young Adult Viewers as Streaming Platform Courts Madison Avenue

variety.com:

William Earl Roku is stepping up its efforts to court Madison Avenue. The company has released viewership data as a “case study” to demonstrate the strength of its streaming platform that offers a mix of aggregated channels, shows from third-party providers and a growing slate of Roku originals.

Last year, Roku came out swinging during the upfront advertising sales season, guaranteeing that it can deliver more viewers in the adults 18-34 and 18-49 demographics in primetime on its platform in total than any program on one of the five most-watched linear cable networks.

On Oct. 9, Roku executed a campaign for advertiser Experian that generated 3.5 million viewers across the Roku Originals channel and the platform’s top 100 aggregated channels.

The streamer is touting that number as a bigger audience than any single program on a top linear cable network that night other than ESPN’s “Monday Night Football.” Moreover, Roku asserts its adults 18-34 audience on Oct.