Netflix Says 2024 Upfront Ad Commitments More Than Doubled
variety.comBrian Steinberg Senior TV Editor Netflix, the streaming giant that is still relatively new to dealing with Madison Avenue, seems to be winning more advertisers over to its side.
The streamer said it had concluded the bulk of its negotiations tied to the “upfront,” the annual industry market during which U.S.
media companies try to sell a large part of their commercial inventory ahead of their next cycle of programming. Netflix said in a memo attributed to Amy Reinhard, president of advertising, that it secured an “increase in upfront ad sales commitments over 2023, in-line with our expectations” that it described as “150% plus.” Netflix did not cite specific volume figures for last year or 2024.
The directional growth seems robust, but Netflix remains a smaller player in the U.S. market compared to traditional rivals such as Disney, NBCUniversal or Paramount Global.
Read more on variety.com
