NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event.
NBCU has already indicated it will seek around $7 million for a 30-second commercial roost in the Big Game, according to media buyers and other people familiar with early conversations.
That price would stand even with or perhaps a little higher than what Fox initially sought for ad time in Super Bowl LIX, which aired in February.
While Fox was able to sell some commercials for an eye-popping $8 million, those numbers came after the network experienced higher-than-anticipated demand and some sponsors, including State Farm, asked to get out of their deals following the recent California wildfires.
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