Brian Steinberg-Senior - celebsbar.com

Brian Steinberg Senior TV Editor The Oscars is not just a TV event for the company working to sell the commercials that support it. With the annual awards show slated to stream live on Hulu for the first time, alongside its regular broadcast on ABC, Disney devised packages that took sponsorships well beyond the program itself. Ads tied to Oscar sales also include sponsorships of “Good Morning America” and “Live With Kelly and Mark” the following day, and even an international deal that has Christian Dior sponsoring a flight of movies on Disney+ in both France and the U.S.

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NBCU Preparing ‘Mobile-First’ News Service for Q4 Launch

Brian Steinberg Senior TV Editor NBCUniversal is working on what its top news executive called a “mobile-first” news outlet that it expects to launch in the fourth quarter of this year. Speaking at an event organized by Semafor, Cesar Conde, chairman of NBCUniversal’s news operations, said the service might serve up short-form and long-form video from NBC News anchors and correspondents. Its debut would mark the latest in a series of products the organization has created since Conde took his current role in 2020, and is likely aimed at a new generation of viewers who get more information from video services such as TikTok or YouTube.

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CBS News Names Tom Cibrowski President, Executive Editor

Brian Steinberg Senior TV Editor There’s yet another person at the top of CBS News, a job that hasn’t been as long-lived as it may have been in the past. Tom Cibrowski, a TV news veteran who has managed both “Good Morning America” and the San Francisco station KGO, has been named president and executive editor at CBS New, and will take the helm of the Paramount Global news operation at a challenging time. Variety reported on the plans Wednesday.

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David Zaslav Downplays Need for More Sports, Says WBD Will be ‘Money Good’ After NBA Deal Ends

Brian Steinberg Senior TV Editor Warner Bros. Discovery shocked the sports world in 2022 when CEO David Zaslav said the company didn’t “have to have” a deal with the NBA. Now the company is telling investors it may not want to link up with other leagues as well.

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Warner Bros. Discovery Sees Q4 Loss On $1.9 Billion in Charges, Adds 6.4 Million Subscribers

Brian Steinberg Senior TV Editor Warner Bros. Discovery posted a fourth-quarter loss as the company grappled with $1.9 billion in charges and restructuring expenses, even as the company added 4.6 million subscribers to its streaming outlets.

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Paramount+ Nets 5.6 Million Subs in Q4, Company Sees Loss on Surge in Operating Costs

Brian Steinberg Senior TV Editor Paramount Global said it swung to a loss in the fourth quarter, as a surge in costs tied to content and restructuring offset robust performance by the media conglomerate’s film and streaming operations. The owner of CBS, Comedy Central and the Paramount film studio said fees tied to restructuring and its looming acquisition by Skydance Media increased during the period, as did operating costs.

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CBS News Mulls Veteran Tom Cibrowski for Senior Role (EXCLUSIVE)

Brian Steinberg Senior TV Editor The next potential leader of CBS News has built up a lot of experience running newsrooms for ABC. Tom Cibrowski, a former senior ABC News executive who played a big role in moving “Good Morning America” past NBC’s “Today” in the ratings last decade, has emerged as a possible candidate to take a senior role at CBS News, according to two people familiar with the matter, just as the Paramount Global unit faces one of its most challenging periods. Cibrowski would report to Wendy McMahon, who oversees news, local stations and syndicated programing for CBS.

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Unrivaled Women’s Basketball Games Feature Ad-Free Quarters — Which Big Leagues Can’t

Brian Steinberg Senior TV Editor When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the Phantoms and the Lunar Owls, launched in part to provide an alternative for players who often travel abroad to play during the WNBA off season, but it is also doing something different for its sponsors. During each game, two of the four seven-minute quarters are presented without commercial interruption.

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Warner Bros. Discovery’s Max Scraps Plan to Launch Separate Sports Tier

Brian Steinberg Senior TV Editor Say farewell to new streaming concepts like “B/R Sports” and “CNN Max.” They will vanish before we ever really got to know them. Warner Bros. Discovery reversed plans announced in September of 2023 to launch a premium tier for sports programming on Max, and said it also would end an experiment called “CNN Max” that attempted to create a new CNN tier for subscribers to the streaming service.

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VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data

Brian Steinberg Senior TV Editor The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global to help advertisers understand how audiences are consuming content across various media platforms.

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NBC, Macy’s Strike 10-Year Deal to Keep Thanksgiving Parade Marching

Brian Steinberg Senior TV Editor NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing importance of live “tentpole” events in the business of television. The new agreement includes rights to “The Macy’s Thanksgiving Day Parade,” “Countdown to Macy’s Thanksgiving Day Parade” and “Macy’s 4thof July Fireworks.” NBCUniversal and Macy’s said they will work together on a new program, which will be announced at a later date.

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Jen Psaki Moves to Primetime Weekdays in MSNBC Overhaul

Brian Steinberg Senior TV Editor Jen Psaki, the former Biden White House press secretary who has become a favorite at MSNBC since joining in 2023, will get even more screen time in front of viewers in April when she takes over the network’s 9 p.m. slot between Tuesday and Friday. The move is the latest to be unveiled from MSNBC under new leader Rebecca Kutler, who has wasted little time in tearing up the network’s schedule as it faces seismic pressures.

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Lester Holt to Exit ‘NBC Nightly News’ After Decade Behind the Desk

Brian Steinberg Senior TV Editor Lester Holt, the NBC News anchor known for his ability to anchor hours of breaking news coverage without taking a break, is finally ready for a breather. The NBC News veteran plans to step away in early summer from his anchor duties on “NBC Nightly News,” which he has held since 2015.

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ABC News Names Seni Tienabeso VP, ABC News Live

Brian Steinberg Senior TV Editor Seni Tienabeso has been promoted to vice president of ABC News Live, the Disney news’ unit’s live-streaming operation, and will also oversee ABC News’ medical and climate units while reporting to ABC News President Almin Karamehmedovic. Tienabeso will lead all aspects of ABC News Live, including resource and talent management, content development and programming.

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Procter & Gamble Works Up New Lather for Soap Operas With ‘Beyond the Gates’

Brian Steinberg Senior TV Editor If one of the newest products from consumer-goods giant Procter & Gamble reminds you of something the company made in the 1960s, 70s or 80s, well, there’s good reason. When “Beyond the Gates” debuts Monday afternoon on CBS, it will mark a return by the company, one of the world’s biggest makers of household staples such as laundry detergent, deodorant and floor cleaner, to the world of soap operas.

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Jessica Holscott Named CFO of Nielsen

Brian Steinberg Senior TV Editor Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen. She will report to CEO Karthik Rao. “Jessica is a proven, world-class financial leader and we are fortunate to have her join Nielsen at such an important time,” said Rao, in a prepared statement.

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MSNBC Chief Plans Evening Shake-Up, Replacing Joy Reid, Alex Wagner

Brian Steinberg Senior TV Editor MSNBC‘s evening line-up may soon look quite different from what die-hard viewers have come to expect. The NBCUniversal-backed cable network is expected to move the trio of Symone Sanders-Townsend, Alicia Menendez and Michael Steele to its 7 p.m. weekday slot Tuesday through Friday, according to two people familiar with the matter, and the group on Mondays will lead two hours, 7 p.m.

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MSNBC’s New Chief Plots First Moves, Poised to Expand Screen Time for Jen Psaki, ‘Weekend’ Trio

Brian Steinberg Senior TV Editor MSNBC‘s new chief isn’t wasting any time in figuring out where she wants to take the progressive-leaning network as it prepares to be spun off from NBCUniversal and its corporate parent, Comcast. Rebecca Kutler, who was named president of MSNBC earlier in February, is considering expanding the on-screen presence of Jen Psaki, who currently anchors hours on Sunday afternoons and Monday evenings, as well as the trio of personalities who lead “The Weekend,” the roundtable show that airs Saturday and Sunday mornings and is led by Symone Sanders-Townsend, Alicia Menendez and Michael Steele, according to two people familiar with the discussions.

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ESPN, Major League Baseball to Break Up After Current Season

Brian Steinberg Senior TV Editor Disney‘s ESPN and Major League Baseball are breaking up after nearly 40 years together, a sign of how even the most durable content relationships have come under scrutiny in the streaming era, with sports rights increasing and entertainment conglomerates left to figure out how to pay the bill. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” ESPN said in a statement Thursday evening.

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NESN Nation Takes Different Swing at Sports FAST Channel

Brian Steinberg Senior TV Editor New England sports outlet NESN thinks it can tackle new viewers with a free, ad-supported outlet that shows more than just clips, archived studio shows and old games. The primary broadcaster of games from the Boston Red Sox and Boston Bruins, NESN is launching NESN Nation, a FAST channel that CEO David Wisnia believes will lure viewers to its telecasts by providing something other outlets don’t: original programming.

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A+E Networks Launches Digital Division, Plans History.com Overhaul

Brian Steinberg Senior TV Editor A+E Networks, the Disney-Hearst joint venture that is better known for its cable networks than for its new-media expertise, said it would launch a new A+E Digital division aimed at diversifying its business and amplifying its digital presence. Ann McGowan, a media executive with experience at Dow Jones & Co.

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